March 08, 2017 | Sports Destination Management
Issue #55: March 08, 2017

By the Numbers: The Math of March Madness

Ah, March. The only time when painting your face in school colors, wearing a mascot hat to work and screaming your lungs out at a TV is perfectly acceptable behavior. As the NCAA tournament revs up, it's time to take a look at the numbers behind the scores. more

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Destination Spotlight

Staying at the Top of the Game in Greensboro

Greensboro, North Carolina, is the chosen home of a vast array of sports events, from established high-profile events like Division I Men's Basketball NCAA championships to new events like the inaugural USA Masters Games, a multi-sport, competitive event for adult athletes. When event owners are looking for a host destination with the experience, venues, attractions and environment to create the most successful event possible, Greensboro is at the top of the list. But that doesn't happen by accident. Greensboro's secret to staying on top? A simple motto: Never stop. This year alone, a number of major facility renovations and rebuilds are taking Greensboro's already renowned venues even higher. more

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In other news and commentary...
Tie-Ins with Science, Technology and More Expected to Bring Tourists, Kids to Events

Minor League ball game promotions have traditionally included bobbleheads, fireworks, souvenir posters and even garden gnomes. But this summer, several teams will get people in the gate using a free show: the total solar eclipse on August 21. Here's how event planners can do tie-ins. more

Spin Control: Encouraged by IOC Meeting, Pole Sports Announces New Divisions

Don't look for pole dancers on the Olympic podium just yet, but following a recent meeting with the IOC, representatives of the sport are speaking positively about its chances. And with the announcement of new categories, including para pole (a Paralympic version of the sport), that may be true. more

Up in the Air: While Scientists Say Air Travel Has a Negative Effect on Athletes, it is a Necessary Evil for Most

As March Madness encroaches, there is renewed discussion about how air travel affects athletes, particularly athletes who have a lot at stake. In fact, scientific studies have proven the problems in performance that can result from long flights, particularly those that cross multiple time zones. more

The Running of the Green: St Patrick's Day and Sports Tie-Ins

Who knows anything about St. Patrick other than (a) his feast day being March 17 and (b) some story about snakes? It's more than evident that St. Patrick's Day is known by boisterous celebrations and for sports planners, a chance to make some (ahem) green. more

Legislation in Illinois and Wisconsin Targets Pokemon Go

Hey, Pikachu. If you want to play in the park, you're going to need a permit. Following last summer's Pokemon Go craze, in which people chased characters all over the place (including sports venues and parks), a lot of residual mess has resulted in lawmakers cracking down. more

New Las Vegas eSports Arena Aiming for Millennial Audience

If you still need more proof that eSports are a viable revenue generator, look no further than Las Vegas, which opened a new 15,000-square-foot venue on March 3 to host video game tournaments and attract more millennials to that city. That's right: Sin City is into eSports. more

Inside Events

Inside Events: USA Softball

It's played in backyards, in schools and once again, it'll be played in the Olympics. Softball, long one of the most popular team sports in this country, is governed by USA Softball, an organization with over 160,000 teams, representing a membership of more than four million athletes. more

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Instagram Photo of the Week

Team USA member Amy Wang in the Junior Girls Singles Round of 32 at the Sun International 2016 World Junior Table Tennis Championships in Cape Town, December. Image courtesy of ITTF | Instagram | Twitter | Facebook

We want to see you! Send your Instagram photos. Take pictures of your events, and share them with #SportsDestinations. Select photos will be presented on, SDM Blitz and in the latest issues of Sports Destination Management magazine. We're looking for those photos that depict what you and your events are all about. Anything you think is a great representation of your event - all are welcome! Use #SportsDestinations via twitter or Instagram.

Read the latest issue of Sports Destination Management

January/February 2017

January/February 2017

It's an inverse equation: a disproportionate amount of time is spent planning sports events, and still they blow by us at what seems to be the speed of sound. If we've done our jobs correctly, the event has gone off seamlessly. This issue examines some of those things we invest a lot of time in, which though invisible to athletes, are essential nonetheless. We also examine hot trends in sports, such as obstacle racing and rugby, and of course, the huge draws of winter and ice sports, basketball, BMX and skateboarding. Your learning starts here more

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Last word...

"Basketball is like war in that offensive weapons are developed first, and it always takes a while for the defense to catch up."

~ Red Auerbach, basketball coach

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