California Event Owners Showcase Safety for Lawmakers
A coalition of California's sports event owners has been working behind the scenes to restore business and recently made a major step toward achieving that goal with a test event for state officials. Find out what it was, how it worked and what the takeaways are for other states where authorities need to see that sports can be held successfully.
Sports Events Shine Bright In El Paso, Texas
Situated in West Texas in the foothills of the majestic Franklin Mountains, El Paso is also known as "Sun City" due to its 300-plus days of sunshine each year. The great weather, top-notch sports venues and visitor amenities attract a broad array of events and athletes, and the city's revitalized downtown with new hotels, vibrant festivals, wealth of dining and entertainment options and relaxed desert vibe add to the appeal.
Play PNW Sports-Snohomish County, Washington
Snohomish County is in northwest Washington State, nestled between the sparkling blue waters of Puget Sound and the rugged, snow-capped peaks of the Cascade Mountains. Just 15 miles north of Seattle, Snohomish stands ready to provide big-city sports venues and possibilities at a fraction of the cost. Check out the Pacific Northwest and all it offers.
|In other news and commentary...
|Basketball Welcomes Back Spectators
The madness is on-with fans. The NCAA has announced its spectator attendance policies for its March Division I basketball tournaments, which will take place in Indianapolis (men) and San Antonio (women). At the same time, the NBA All-Star game is gearing up for its March return, also with spectators. Get the inside track on the return of live sports.
|Economic Impact of Adapted Sports Events Could Exceed $80 Million
A new study has indicated that one of the biggest growth markets in sports tourism is that related to adapted sports and parasports, with the nationwide economic impact for these events estimated to be between $80.5 million and $134.2 million. And with another Paralympic Games on the horizon, expect that figure to grow. Event owners need to be ready.
|Live Racing Event in Virginia Beach Breaks Event Owner's Dry Spell
A 413-day dry spell without live racing was a streak that one event owner was ready to break. And when it happened, the event might have been smaller than normal, but the feeling of success was bigger by far. Learn about the inaugural Sun Up to Sun Down Trail Race hosted in Virginia Beach, how organizers accomplished it and what they did to prepare.
|Open for Business and Up for Bid: The Symetra Tour
Golf destinations, listen up. The Symetra Tour, the official qualifying tour of the LPGA Tour, is seeking hosts for its one-week events in 2022. The Symetra Tour generates $1 million in earned media for the area and sponsors during tournament week and $1 million in economic impact. Want to host? Learn what it takes and how to get involved.
|Up for Bid and Open for Business: USA Triathlon's National Events
Who's ready to get their bid on? USA Triathlon has announced RFPs for national events, and cities are encouraged to investigate. The Age Group National Championships and Youth & Junior Championships 2023-2024 and the Multisport National Championship Festival 2022-2023 are both looking for homes. Find out what it takes to host.
|Can a Golf Course that Vanished During WWII Increase Sports Tourism?
In Wisconsin, they're capitalizing on a few things to ride the comeback wave. The first is the golf boom that started during the pandemic and continues today. Another is the USA's sense of nostalgia. Learn how a Long Island, N.Y., golf venue that vanished during World War II is now making headlines, as it is lovingly rebuilt halfway across the country in the Badger State.
Inside Events: Lady Bass Anglers Association
While the bass fishing industry is enormous, the percentage of women in tournaments has always been low. The Lady Bass Anglers Association, with four national events per year, is working to change that. Learn about the organization that just celebrated its 10th anniversary and the way it works to grow the sport for its competitive population.
|Read the latest issue of Sports Destination Management
We just closed out a year nobody could have anticipated. As we continue into the new year, optimism is strong, with vaccines on the scene and sports beginning their rebound. The question, of course, is where we go from here. Ideally, 2021 will be the year not just when tournaments return, but also when spectators come back and confidence in travel is restored. This issue gets you off to a great start with information you can use in light of the market conditions. Let's face 2021 together and start strong, stay resilient and work together.
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