Issue #62: June 28, 2017

CBS This Morning Interviews SDM Editor about the Economic Impact of Sports Tourism

SDM's readers already know the benefits a successful sports event can have on the host community's economy. This month, however, the nation got to find out when CBS This Morning featured a segment, entitled, "Dayton, Tennessee, Reels in Bass Fishermen," including an on-camera interview with SDM's editor, Mary Helen Sprecher.

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Destination Spotlight

An Outdoor Sports Paradise in Northern California

When it comes to outdoor activities and adventures, Redding, California, is a paradise with endless possibilities. Located right on the Sacramento River, 160 miles north of Sacramento and about a three-hour drive north of San Francisco, Redding offers outdoor options for all ages. This beautiful location, cradled by Mount Shasta and Mount Lassen, has more than 300 days of sunshine a year, cementing the town's claim to being the "sunniest city in California." The area has an abundance of state and national parks, along with all types of watersports. In fact, the Sacramento River National Recreation Trail, with its miles of opportunities, is nicknamed the "Gem of the U.S. Trail System."

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Featured Destination

Odessa, Texas: Friday Night Lights and So Much More

Drive through any small town in Texas on a Friday night and you'll find the local football stadium is a hub of excitement. Odessa is like that (after all, this is the origin of Friday Night Lights), but also holds the claim of being a hub for almost any sport. Discover Odessa, its first-class facilities and its warm welcome.

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In other news and commentary...
The All-American Pastime for Sports Planners: Promoting the Fourth and Profiting from It

Three cheers for the red, white and blue; they certainly can do a lot to keep sports events in the black. The Fourth of July is fast approaching and with it come parades, festivals and other community events. Sports tie-ins are a natural extension of the celebrations.

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Special Report on Cuba Travel Reversal: What it Means to the Business of Sports

Call it the Cuban Travel Crisis. The president's recent policy changes shook the tourism industry with the force of a 7.0-Richter-Scale earthquake. Sports tourism was no exception. And while the policy affects unescorted travel to Cuba, partnerships between sports planners, NGBs and and travel agents can help overcome barriers.

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USA Football Breaks Huddle with Rookie Tackle Program: What Planners Should Know

With participation sagging and fears of concussion and long-term injury to children never far from parents' minds, youth football has been looking for a way to reshape its image. Now, with USA Football's Rookie Tackle program, it is hoping it has found one. Here's what planners need to know.

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What Sports Travel Planners Need to Know About Florida's Latest Health Threat: Legionnaire's Disease

With its travel advisory on Zika recently lifted by the CDC, (although precautions remain in certain areas), Florida now confronts its next health and sports tourism challenge: Legionnaire's Disease. While there is no vaccine, there are preventive measures. Here is what planners need to know.

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Tug-of-War over 2024 Olympics Appears to be Pulling in Paris' Favor

Two cities, two continents, one agenda. The awarding of the 2024 Olympic Games is getting closer each day, and with it comes the previously unheard-of potential for two cycles of the Games to be awarded at once. Here is what scholars, pundits and the cities themselves are saying.

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3-on-3 Basketball Named Official Olympic Sport

In addition to hosting five new sports, Tokyo 2020 is gaining a reputation for variations on existing sports. Among those are new divisions and competitions in swimming, track cycling, and track and field. But it's the addition of 3-on-3 basketball that really has people talking.

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Inside Events

Inside Events: The Color Run

The Color Run (tagline: "The Happiest 5K on the Planet") is an untimed paint race that has, in a short time, become the largest running series in the world. Learn how the event works, who it attracts and what it looks for in cities who would like to host.

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Instagram Photo of the Week

The University of Southern California Trojans won a second straight NCAA Beach Volleyball Championship in May in Gulf Shores, AL. GSOBSC hosts the event through 2022| NCAA photo | Twitter | Instagram | Facebook

Send us your photos! Please share the great pictures of your events, by sending them directly to us or using #SportsDestinations in your posts. Select photos will be presented on sportsdestinations.com, SDM Blitz and in the latest issues ofSports Destination Management magazine. Use #SportsDestinations via Twitter or Instagram.

Read the latest issue of Sports Destination Management

May/June 2017

May/June 2017

This issue is one you'll want to save. Not only does it contain excellent information on some of the fastest-growing sports around, like triathlon and pickleball, but it offers up articles you'll find yourself turning to again and again. You can learn about sports events for seniors, maximizing economic impact, building your relationship with athletes, exploring continuing education options - and a whole lot more. Plus, there are features on baseball, fishing and track & field. Your learning experience starts the second you turn the page.

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Last word...

"Don’t get angry; get better."

~ Winningest-ever Team USA Soccer coach Tony DiCicco, who died last week at age 68






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