June 01, 2016 | Sports Destination Management
Issue #36: June 01, 2016

How Bradenton Area Survived the Late Cancellation of Spring Football

The cancellation of Major League Football, the upstart spring league that would have kicked off in April, upset athletes. It didn't surprise those who had seen previous NFL competitors fail. The question for the sports destination world, however, is how that cancellation impacts the Southwest coast of Florida.

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Destination Spotlight

Bryan College Station, Texas: A Reputation for Cooperation

When the convention and visitors bureau for Bryan College Station changed its name to Bryan College Station Sports + Events, it was not because of changes in its role; in fact, the organization already had a history of attracting and marketing successful sports events. Rather, it was a reflection of the area's ever-growing role as a sports destination. The dual cities of Bryan and College Station, with a collective population of about 200,000 residents, plus the student body at Texas A&M, host a wide range of diverse events, from soccer to equestrian, from basketball to softball and from lacrosse to football. Learn all about Aggieland and what it has to offer.

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In other news and commentary...
World eSports Association Formed to Help Organize Competitive Gaming

eSports are gaining traction across the globe in participation, viewership and profitability. To serve the emerging sport, a global governing body was formed in mid-May: the World eSports Association, or WESA. The goal of the organization is promote standardization and represent players.

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Paralympics Tattoo Rules Stricter Than Those of the IOC

The Olympics and Paralympics both have guidelines regarding tattoos that athletes may show. In other words, they're not allowed to have logos or product names showing during competition. And oddly, the rules for Paralympians are far stricter than they are for Olympians.

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VR Marketing of Sports Destinations: Replacing Trade Shows, Fam Trips?

What happens in Vegas stays in virtual reality, apparently. When Las Vegas instituted virtual reality (VR) tours to help lure potential vacationers, tourism officials viewed it as the inside line on a sure bet. And in this case, that sure bet was following the lead of the sports industry.

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College Rugby Raises Profile Through Skillful Social Media Marketing

Rugby takes the world stage at the summer Olympics, but its profile has been growing on the U.S. college scene, mainly because of the skillful use of social media. Now one of the fastest-growing team sports in the U.S. is reaping the benefits of a low-cost, high-visibility marketing campaign.

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Street Illegal: Black Market Sales of Race Numbers Plaguing Events

The world of sports business is already well aware of the black market and the problems it can cause. In mid-May, however, another problem came to light when non-transferable race bibs for the sold-out Airbnb Brooklyn Half Marathon began appearing for sale online.

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Exaggerator Tripped Up the Crown: Is Belmont the Irrelevant Stakes?

Does Kentucky Derby winner Nyquist's status as an also-ran at the Preakness mean Belmont has become the Irrelevant Stakes? Yes and no are neck-and-neck. There's (a lot) less interest, but that doesn't mean the stands won't be full, and the betting won't be hot and heavy.

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Inside Events

Inside Events: NCAA National Collegiate Beach Volleyball Championship

The inaugural NCAA National Collegiate Beach Volleyball Championship in Gulf Shores, Alabama, exceeded all expectations. But it wouldn't have been the nationally televised and phenomenally attended success it was without the American Volleyball Coaches Association. Executive Director Kathy DeBoer discusses getting the event off the ground.

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Instagram Photo Contest

USA's badminton team won three silver medals at the Tahiti International Challenge held in April in Papeete, French Polynesia.  Facebook | Twitter

We want to see you! Send your Instagram photos. Take pictures of your events, and share them with #SportsDestinations. Select photos will be presented on sportsdestinations.com, SDM Blitz and in the latest issues of Sports Destination Management magazine. We're looking for those photos that depict what you and your events are all about. Anything you think is a great representation of your event - all are welcome! Use #SportsDestinations via twitter or Instagram.

Read the latest issue of Sports Destination Management

May/June 2016

May/June 2016

The Rio Games makes sports more meaningful this summer. A well-executed event gets more attention, more athlete visibility and more benefit for the host city. Want to put on a great event? We have information on senior games, keeping athletes happy, education for sports event planners and more. Plus, information on triathlons and track & field, equestrian - all the things you'll see in Rio, plus some other fast-growing sports and excellent destinations. Start your planning here and now.

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~ Knute Rockne

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