#259: July 09, 2025
Golf course on the coast

Golf Tourism On Course for Growth in Participation, Spectatorship

Golfers are packing up their clubs (never mind the fact that airlines are charging extra baggage fees to haul them) and heading out – not just to their local courses but to destination spots that offer great scenery and new challenges. These and other insights are popping up in a few key pieces of research that could be valuable to event owners.

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Destination Spotlight

Tri-Cities, Washington: Discover the Unexpected

In the Tri-Cities, 300 sun-filled days offer visitors a year-round outdoor playground and an extended sports season. Centrally located with access to four major PNW metropolitan cities, Tri-Cities is a land of discovery with a thriving culinary scene, hundreds of world-class wineries, vast opportunities for outdoor activities and a proven track record.

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Tri-Cities, Washington: Discover the Unexpected
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Featured Destination
Placer Valley: The Premier Destination for Youth Sports and Family Fun

Placer Valley: The Premier Destination for Youth Sports and Family Fun

Nestled near the Sierra Nevada foothills, Placer Valley shines as a top youth sports destination in Northern California.

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In other news and commentary...
Now Open: Champions of Economic Impact in Sports Tourism

We already know that sports tourism is a $114 billion industry and that everyone reading this has helped hit that number. Don’t you want some recognition for your part in it? SDM is accepting nominations for its 2025 awards program, Champions of Economic Impact in Sports Tourism. The application is live NOW and entry is free. The spotlight is waiting.

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Get Your BID On: World Athletics Championship

In what might be one of the most important RFPs to come along, World Athletics (formerly the International Amateur Athletic Federation) and the global governing body for all running events, as well as track & field, has opened the bidding process for the 2029 and 2031 editions of the World Athletics Championships. Learn more right here.

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Get Ready for the New (and Competitive) Pro Cheer League in 2026

We’ve seen all kinds of traveling pro leagues in sports: beach volleyball, softball, basketball, track & field – even swimming. This one, however, is a brand-new concept, even by the standards of the fast-moving sports industry. Varsity Spirit has announced it will debut the four-team Pro Cheer League in 2026, for athletes ages 18 and up. Here’s more.

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#Breaking4 Record Didn’t Fall but Running Events Will Score Win Anyway

Let’s get this out of the way first: It’s not important that Kenya’s Faith Kipyegon fell seconds short of breaking the four-minute mile. What is important is the attention she got – and how that will translate into inspiring athletes of all ages to run in events. Nike is all in, planting its flag on the effort in order to win back female consumers.

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With New Funding, Fort Wayne Closes In On Lawn Bowls Facility

A few months back, SDM reported that the Fort Wayne Curling Club was bringing its A-game to promote a new sport: Lawn bowls. Lawn bowls, which uses the skills found in curling, but transfers them to grass rather than ice, is a great use of the offseason as well as a great community project. All the club needed was a facility. Here is a progress report.

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Hotels Using Technology to Crack Down on Theft from Rooms

Towel theft from hotels (along with larceny of terrycloth robes and plenty of other items) used to cause enormous losses in the hospitality sector. Now, hotels have begun to fight back, embedding security chips in items – and taking legal action when items start going missing. Sometimes, it’s a charge but sometimes, it’s a ban on that guest.

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Inside Events
Fishers of Men National Tournament Trail

Fishers of Men National Tournament Trail

The Fishers of Men National Tournament Trail (FOMNTT) is a nonprofit, nondenominational ministry. What began in 1998 as a small four-division tournament trail with a total of 21 events through the first season has now grown into one of the largest fishing tournament organizations in the country. Learn more about the organization and its events here.

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Instagram Photo of the Week

In the Wildwoods, NJ, Vincent Ruiz and Elise Peterson won the 102nd Annual National Marbles Tournament | Instagram

Send us your photos! Send them directly to us or use #sportsdestinations in your posts. Select photos will be presented on sportsdestinations.com, SDM Blitz and in the latest issues of Sports Destination Management magazine. Use #sportsdestinations via X or Instagram

Instagram Photo of the Week
Read the latest issue of Sports Destination Management

July/Aug 2025 Issue Cover

July/August 2025

Golden midsummer has arrived and SDM’s awards program, Champions of Economic Impact in Sports Tourism, is in full swing. Here’s why you should enter: It’s a great chance to recognize economic impact It showcases destinations at their finest We learn about how others have faced unique challenges and adapted their events. We learn what we are capable of. Our industry is blessed with so many tools; it is powerful, creative, flexible and imaginative. It cares. When we put these tools to work, we create excellence. Let’s showcase it all, starting now.

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Last word...

“We have a plaque on the wall of our stables. It says: Success is a matter of luck. Ask any loser.”

~Trainer D. Wayne Lukas, whose horses won 15 Triple Crown races. Lukas died on June 28 at age 89.






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