January 27, 2016 | Sports Destination Management
Issue #27: January 27, 2016

Planners Wrestle with Debate: List a Snow Date, or Hope for the Best?

The East Coast's first snowstorm, packing more than two feet of snow and high winds, barged in over the weekend, leading to cancellations and postponements of many things, including both indoor and outdoor sports. And for event owners, it reawakened the age-old question: whether to be proactive or reactive when it comes to winter weather.

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Destination Spotlight

Greensboro, North Carolina: 'Tournament Town' Evolves

Greensboro, North Carolina, is called "Tournament Town" for many reasons. The ACC is headquartered here, and the Greensboro Coliseum has hosted the ACC Men's Basketball Tournament 26 times and the ACC Women's Basketball Tournament 16 times. The arena also was home to the 2015 NCAA Division I Women's Basketball Regional Championship in March, and will host preliminary rounds of the 2017 NCAA Division I Men's Basketball Tournament. But over the past year, Greensboro tourism officials have been able to make the city an even more tempting destination for championship-level competitions in everything from volleyball and gymnastics to figure skating and wrestling.

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In other news and commentary...
Head Games: Mind Sports Organization Working to Maintain Viability

When games play out on a board or at a card table, expect some doubts from onlookers as to whether they fit the definition of sports. But for contestants in the World Mind Sports Games, the Olympiad is on, even when they have to struggle to keep it going.

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Tokyo 2020 May be Ready to Showcase Rejected Sport of Squash

Maybe the fourth time is the charm. Squash, which has been trying since 2005 to become part of the Olympics, now may be 'showcased' at the Tokyo 2020 Games. And after three failed bids, that's welcome news for the sport that, despite its worldwide following, has been passed over.

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Millennials: Poised to Make their Move in Sports Event Spending

If the Baby Boomer generation's spending habits have been described as a wave, their children, the Millennial generation, might be the undertow. And the preferences of that generation, the youngest in the workforce, are starting to be felt in the sports event industry. They may not yet have the spending power of the Baby Boomers, but they're coming into their own.

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Already Facing Environmental Threats, Rio Now Grapples with Zika Virus

Rio just received even more dire news. The Zika virus, a new mosquito-borne disease, has been identified in a number of South American countries, including Brazil. It causes flu-like symptoms for many, but for pregnant women, can cause brain damage in the developing fetus. The disease, once rare, is thought to have been brought to Brazil during the 2014 World Cup.

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With the Promise of a Team, L.A. Looking at Hosting Super Bowl

Well, that didn't take long. With Los Angeles as the next home of the Rams, the topic of future Super Bowl locations is already on the table, and with good reason: Los Angeles is the second-largest media market in the U.S.

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Proposed Legislation: FTC Cracking Down on Hotels' Hidden Fees

It's all fun and games until the federal government gets involved. That lesson was learned after hotel visitors complained to the FCC after about being unable to access wi-fi without paying exorbitant rates. Now, the Federal Trade Commission is taking on hotel operators over hidden costs known as 'resort fees.'

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Inside Events

Inside Events: USRowing

With the summer Olympics in Rio on the horizon, USRowing, the national governing body for the sport of rowing in the U.S., is ready for its close-up. The organization offers sanctioned events for juniors, collegians, masters and those who row for recreation, competition or fitness, and is poised for even more growth.

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Instagram Photo Contest

The 2015 United States Disc Golf Championship in Rock Hill, SC, featured outstanding action and media coverage. @PDGA on Twitter, Facebook and Instagram. #SDMCHAMPIONS

We want to see you! Send your Instagram photos. Take pictures of your events, and share them with #SportsDestinations. Select photos will be presented on sportsdestinations.com, SDM Blitz and in the latest issues of Sports Destination Management magazine. We're looking for those photos that depict what you and your events are all about. Anything you think is a great representation of your event - all are welcome! Use #SportsDestinations via twitter or Instagram.

Read the latest issue of Sports Destination Management


January/February 2016

This issue has some great insights on perfecting sports events, from that first bid to the final whistle. See the articles on social media strategies, recording and streaming events, planning for athletes with disabilities and more. There's also great information on hosting basketball, winter and ice sports and skateboard and BMX events. We'll look at the Northeastern region of the U.S. and at some of the new and expanding markets, just waiting for your next event. Get a jump on 2016 now.

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Last word...

"That's the biggest gap in sports, the difference between the winner and the loser of the Super Bowl."

~ John Madden, retired NFL player, coach and commentator

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