Could 'Pay Up to Tune In' be the Name of the Game for a Super Bowl?
Peacockgate. The Peacock Bowl. Whatever name you hung on the Chiefs/Dolphins matchup, the chatter was hard to miss. Complaints on social media made it obvious fans were not enthused by the prospect of paying up before tuning in, but viewership was huge, despite technical issues. In the future, could the Super Bowl be exclusively streamed this way?
| Destination Spotlight
Loudoun County, VA: An Ideal Location for Any Tournament
Located less than an hour from Washington, DC, Loudoun County is home to Dulles International Airport. Far enough north for winter sports, yet far enough south for outdoor tournaments, Loudoun is an ideal location for any type of sports tournament, offering both great venues and spectacular views.
| In other news and commentary...
| There's a New Emerging Sport in Town and It's Worth Cheering About
There's a new NCAA Emerging Sport for Women in town, and that's something to cheer about. At the 2024 NCAA Convention, the Division III membership elevated STUNT, a cheer-based team sport, to emerging sport status. It had already been accepted by Divisions I and II, and now continues its climb toward championship sport status. Event owners, get ready.
| Dementia-Friendly Tourism Could Make Sports Travel Even More Inclusive
One emerging aspect of tourism just might fall into the category of "What took them so long?" Dementia-friendly tourism and travel are coming into their own. Bolstered by a rising population of active seniors who refuse to be slowed down, this sector is finding a powerful voice. Can it dovetail with sports tourism with options for affected family members?
| Game of Drones: Olympics Uses Being Studied, NFL at Crisis Point
With just about six months to go before the Opening Ceremonies of the 2024 Summer Olympics in Paris, security plans are well underway. Organizers say terrorism and cyberattacks are the two biggest risks the Games face, but drones are not far behind. It's an issue the NFL already has on its radar, as drones increasingly enter restricted airspace.
| In the Battle for the World Cup Final, Who is Willing to Sacrifice More?
First, it was the hope that the united bid of Canada, Mexico and the USA would win the 2026 World Cup. Then came the hope among cities that they would be called upon to host games. Now, we're getting down to the real nitty-gritty: the battle to host the final. And no step, it seems, is too drastic, including changing surfaces and even removing seats.
| Olympic Esports Games Coming into Focus as Potential Bidders Materialize
Who will be bidding to host the first-ever Olympic Esports Games in 2026? Hard to know as it's still early days yet but one country has spoken up. Organizing esports has been on the IOC's agenda for the past year, and the possibility of Japan hosting it is gaining momentum after the collapse of its bid to host the 2030 Winter Olympics in Sapporo.
| Inside Events
Inside Events: Ultimate Firefighter
This time last year, SDM covered the US Police & Fire Championships, an Olympic-style competition for first responders and public safety personnel across the United States. New for 2024, however, is the Ultimate Firefighter event, in which firefighting personnel can challenge one another in a multi-event format. Learn more about it at this link.
|Instagram Photo of the Week
Hartford Mayor Arunan Arulampalam gave the opening serve for the NIKE New England Winterfest Volleyball Tournament, with (left) Dave Peixoto of NERVA and (center) Robert Murdock, CTMEETINGS | Instagram | X | Facebook
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| Read the latest issue of Sports Destination Management
Muhammad Ali said, "Service to others is the rent you pay for your room here on earth." If 2024 is your year to give back to the industry, this issue can help. "Bringing in a New Class of Leaders" talks about the qualities that will be in demand in the future. Are we helping others become those leaders? Another article covers an innovative obstacle race that brings together athletes with and without disabilities, and provides good information about adding adaptive categories to events. We're standing on the precipice of 2024. Let's make it a great one.
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| Last word...
"Mediocre people don't like high achievers, and high achievers don't like mediocre people."
~ Longtime Alabama football coach Nick Saban, who recently announced his retirement
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