February 17, 2021 | Sports Destination Management
#152: February 17, 2021
It's 'Game On' in the Field of Dreams - Which May Host Sports Tourism Too

It's 'Game On' in the Field of Dreams - Which May Host Sports Tourism Too

If you build it, will he come? Event owners are counting on it. Two big games, one an NHL match-up and one the long-awaited Field of Dreams event in Dyersville, Iowa, are coming to venues that will be purpose-built to host. Bonus: The baseball field may be used for sports tourism later, with players able to enter through the famous cornfield.

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Destination Spotlight

Sports Events Shine Bright In El Paso, Texas

Situated in West Texas in the foothills of the majestic Franklin Mountains, El Paso is also known as "Sun City" due to its 300-plus days of sunshine each year. The great weather, top-notch sports venues and visitor amenities attract a broad array of events and athletes, and the city's revitalized downtown with new hotels, vibrant festivals, wealth of dining and entertainment options and relaxed desert vibe add to the appeal.

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Sports Events Shine Bright In El Paso, Texas
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Featured Destination
Play PNW Sports-Snohomish County, Washington

Play PNW Sports-Snohomish County, Washington

Located in northwest Washington State, nestled between the sparkling blue waters of Puget Sound and the rugged, snow-capped peaks of the Cascade Mountains is Snohomish County. Snohomish begins 15 miles north of Seattle and stands ready to give you big city sports venues and possibilities at a fraction of the cost. Check out the PNW and all it offers.

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In other news and commentary...
NCAA Announces Changes to Championship Line-Ups

The NCAA made some major announcements about its 2021 spring season and as expected, that news, all relating to championships and their siting, turned out to have a big impact on the sports event industry. Get a snapshot view of the news and find out what is ahead for the organization and its competitive (and highly sought after) events.

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With the Rise of Women's Flag Football, Giants Like NFL and Nike Buy In

When it comes to emerging sports for women, attention is most often focused on college and in particular on the NCAA, meaning that it's easy to miss the trends at the high school level - and youth sports in general. Take flag football, for example. While it is growing at the college level, Nike is partnering with the NFL to drive girls' participation.

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Breaking into the Olympics and Hoping for Growth in the U.S.

When it was announced that breakdancing would be included in the 2024 Summer Olympics in Paris, the reaction of the general public in the U.S. was a slack-jawed stare. "Breakdancing?" people asked. "Didn't that die off after the 80s?" Far from it. The sport is alive and well globally (including the USA) and organizers are looking for it to grow.

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Up for Bids and Open for Business: 2025 World Athletics Championship

One of the most ancient and well-respected sports in the world - track & field - can be a new source of economic impact and renewed interest in the right city, as well as a means to grow the use of sports venues exponentially. The 2025 World Athletics Championship, which includes a whopping 49 total events, is looking for a host now.

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Up for Bid and Open for Business: International Field Hockey

Ready to bid? The International Hockey Federation (FIH), the world governing body for field hockey, is soliciting bids for its inaugural FIH Hockey 5s World Cup, as well as its 2023 FIH Junior World Cups for men's and women's teams. Get ready to host - and to reap the benefits of international events with excellent economic impact potential.

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Nothing Keeps Wabasha, Minnesota from its Grumpy Old Ice Fishing Tradition

Punxsutawney has a groundhog but Wabasha, Minnesota has grumpy old men. And as the setting for the movie (and its sequel), the town wasn't going to let a pandemic get in the way of its 28th annual Grumpy Old Men Festival, which includes the ever-popular Grumpy Old Men Fishing Contest. Learn how they're moving forward and preserving the tradition.

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Inside Events
Inside Events: Warrior Soccer Tour

Inside Events: Warrior Soccer Tour

With 34 events across multiple cities in 2021 alone, Warrior Soccer Tour, a new entry into the soccer market, is carving out a place for itself. In addition to small-sided soccer, Warrior offers traditional tournaments as well as space for adult teams, a market to watch in future years. Learn about Warrior and what it takes to host.

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Instagram Photo of the Week

Mush! The 2021 Iditarod Race starts on March 6 in Anchorage, Alaska. The 44th Junior Iditarod starts on February 27. Pictured here is Nicholas Sousa, 2020 Junior Iditarod Champion | Instagram | Twitter | Facebook

Send us your photos! Send them directly to us or use #SportsDestinations in your posts. Select photos will be presented on sportsdestinations.com, SDM Blitz and in the latest issues of Sports Destination Management magazine. Use #SportsDestinations via Twitter or Instagram

Instagram Photo of the Week
Read the latest issue of Sports Destination Management

2021

January/February 2021

We just closed out a year nobody could have anticipated, and we're heading into a new one. Optimism is strong, with vaccines on the scene and sports beginning their rebound. The question, of course, is where we go from here. Ideally, 2021 will be the year not just when tournaments return but spectators come back and confidence in travel is restored. This issue gets you off to a great start with information you can use in light of the market conditions. Let's face 2021 together and start strong, stay resilient and work together.

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Last word...

"You can't tiptoe through games. If you're cautious, you're retired. You go all out and hope for the best."

~ Floyd Little, NFL Hall of Famer, who died on New Year's Day at age 78






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