Issue #127: February 05, 2020
Super Bowl Saturday? Don't Mark Your Calendar

Super Bowl Saturday? Don't Mark Your Calendar

As much a part of the Super Bowl party experience is the entertainment of its commercials. So what is the takeaway from the pervasive #SuperMonday commercial? Despite the fact that some estimates went as high as 17 million sick days being taken the Monday after the big game, it's unlikely we'll ever see it played on a Saturday. Here are the reasons.

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Destination Spotlight

Play PNW Sports: Snohomish County, Washington

Welcome to PNW Sports! In Snohomish County, Washington, dedication to your successful event is our badge of honor. Located in northwest Washington State, nestled between the sparkling blue waters of Puget Sound and the rugged, snow-capped Cascade Mountains, Snohomish County begins 15 miles from Seattle. Here are five good reasons to play here.

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Play PNW Sports: Snohomish County, Washington
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Featured Destination
Lehigh Valley, PA Offers Top Athletic and Entertainment Options

Lehigh Valley, PA Offers Top Athletic and Entertainment Options

From wide open fields to state-of-the-art indoor facilities, Lehigh Valley is the perfect destination for your next event. Located just 60 minutes north of Philadelphia, 90 minutes west of New York City, and a short road trip from Baltimore and Washington, D.C., Lehigh Valley is the picture-perfect go-to destination for traveling athletes and teams.

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In other news and commentary...
Kobe Bryant's Legacy Includes Major Impact on Youth Sports

As the world continues to mourn Kobe Bryant, it becomes essential to examine his long-range impact – not just on the court as a pro athlete – but on youth sports. The superstar athlete was also a driving force in this arena, including involvement in the “Don't Retire, Kid” program designed to keep children active, even in the face of hardship.

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What Do You Need to Know About the Coronavirus?

The coronavirus, the big, bad bug coming out of Wuhan, in the Hubei Province of China, has been in the news – and even more so since the first U.S. case was diagnosed in Snohomish, Washington. What do we need to know about the virus with more than 400 deaths to its name and can it be avoided, particularly during the indoor sports season?

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Will Destinations Bid on Hosting a Direct Competitor to the PGA TOUR?

Maybe someone thinks there aren't enough competitive golf opportunities in the world or chances for viewers at home to watch. Whatever the reason, the Premier Golf League, if it comes about, will add more opportunities to the equation, with 10 events in the U.S. It could, however, hurt pros' (and destinations') relationship with the PGA. Learn more.

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NFL Continues to Test International Waters – But How Far Will It Go?

Could a Super Bowl or a Pro Bowl be held overseas? With an announcement of games in Mexico (and with Roger Goodell stating that Toronto was “a great city for an NFL team”), the feelers seem to be out for international events. Whether those destinations will want to field their own teams is unknown, as is whether youth football will expand in other countries.

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With Major Cycling Series in Disarray, What's Next for the Sport in the U.S.?

The cycling world enters a new decade under a shroud of uncertainty. The UCI Classic Series, set to launch, has been postponed (with UCI stating the delay will provide time to rebuild). Meanwhile, the Amgen Tour of California (the state's largest annual sports event) has been suspended, citing increasingly challenging conditions. Can cycling move on?

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Is MLB Backing Off on Its “Assault on Hometown Baseball?”

Is MLB, having seen how poorly it is currently being judged in the court of public opinion, now backpedaling on its original plan to slash so many of the popular Minor League Baseball teams? There's some evidence to suggest it, although no announcements have been made. Here's the latest on what has been called “the assault of hometown baseball.”

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Inside Events
Inside Events: United States Disabled Golf Association

Inside Events: United States Disabled Golf Association

A little-known (but strongly traveling and spending) sector of the golf market is individuals with disabilities. The U.S. Disabled Golf Association provides a championship, the United States Disabled Open, for this population to showcase its abilities. Find out who's playing and traveling, how USDGA chooses sites and what a potential host should offer.

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Instagram Photo of the Week

Thanks, Fox Cities! Angler Jeff Sprague competed in the 2019 Major League Fishing Bass Pro Tour in Neenah, WI. The tour returns in June 2020. Photo by Joe Branch/Major League Fishing | Instagram | Twitter | Facebook

Send us your photos! Send them directly to us or use #SportsDestinations in your posts. Select photos will be presented on sportsdestinations.com, SDM Blitz and in the latest issues of Sports Destination Management magazine. Use #SportsDestinations via Twitter or Instagram

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Read the latest issue of Sports Destination Management

January/February 2020

January/February 2020

What's your 2020 vision? If you've yet to make resolutions for the coming year, this is the issue for you. You can learn about esports, the fastest-growing phenomenon not only in the U.S. but worldwide. We also have insights into great destinations for snow and ice sports (a few are even at beachfront locales) and some of the best basketball venues you'll see ahead of March Madness. Our feature on new and emerging markets is another great start, as are the articles on streaming, kayak fishing and adaptive sports. Your new year starts here, with some great information and insights.

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Last word...

"Everything negative - pressure, challenges - is all an opportunity for me to rise."

~ The late, great Kobe Bryant






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