#140: August 19, 2020
Junior Olympic Games Find Summertime Success

Junior Olympic Games Find Summertime Success

AAU's secret sauce is clearly a winning recipe. For the second time in less than a month, the organization has pulled off a large youth event with no snags or hiccups. In the Junior Olympic Games, 3,000 athletes competed for two weeks across 14 different sports - and brought in $1 million for hotels alone. Read what went down on the Space Coast.

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Destination Spotlight

Sports Events Shine Bright In El Paso, Texas

Situated in West Texas in the foothills of the majestic Franklin Mountains, El Paso is also known as "Sun City" due to its 300-plus days of sunshine each year. The great weather, top-notch sports venues and visitor amenities attract a broad array of events and athletes, and the city's revitalized downtown with new hotels, vibrant festivals, wealth of dining and entertainment options and relaxed desert vibe add to the appeal.

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Sports Events Shine Bright In El Paso, Texas
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Featured Destination
Play PNW Sports: Snohomish County, Washington

Play PNW Sports: Snohomish County, Washington

Though our "pause" button is on, we want you to know we are here, preparing to bring sports events back to Snohomish County when the time comes. We look forward to hitting our "Play PNW Sports" button so you can take advantage of our great venues. In the meantime, here are the TOP 5 reasons to bring your next event here!

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In other news and commentary...
Golf Play Trending Upwards, Heralding Increase in Tournament Participation

Golf is growing. Not just growing, in fact, it's exploding. In June, the number of rounds played was up more than 15 percent over last year. And U.S. sales of golf equipment jumped 51 percent. Learn how local venues are starting to tap into the new market - and how event owners may be able to capitalize on it as well.

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Florida's Grapefruit League Hits It Out of the Park

Need proof that baseball (a) is America's favorite pastime, (b) is alive and well and (c) that sports tourism is not just surviving but thriving? Here it is: The better part of one million fans traveled and attended spring training games in the Grapefruit League in February and March. And the state sports organization says it's an unbelievable success.

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Canton, Ohio Set to Become "Disneyland of Football"

Already a football mecca (it's the home of the Pro Football Hall of Fame), Canton, Ohio, has a game changer ready to kick off. The area is expected to become the "Disneyland of Football" compete with sports-themed rides, a water park, hotels and retail. Learn more about the $300 million project, and its goals for sports tourism starting in 2022, here.

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Open for Business, Up for Bid: USA Racquetball's National Events

Want to host some indoor tournaments that take in a wide range of age groups? Want to use some existing athletic clubs and strengthen alliances with local organizations? It's time you took a look at events put on by USA Racquetball, sending athletes to the Pan-American Games and the World Games, and representing a sport that is active at all levels.

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Kentucky Welcoming Spectators Back for the Run for the Roses

It could just become an example of how to stage high-profile sporting events with fans. The Kentucky Derby, scheduled to run on September 5, is bucking the no-spectators trend and will host just under 23,000 spectators. Here's an inside look at the decision, which gives Maryland officials hope that the Preakness in October can see fans in the stands.

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As Venues Reopen to Fans, Visual Communication is Critical

Once fans are able to return, sports destinations, stadiums and arenas will be eager to assure all visitors, from athletes to spectators, that their environment is as safe as possible. In order to open their doors and welcome fans and employees, venues large and small will need to follow health guidelines and communicate those guidelines effectively.

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Inside Events
Inside Events: United States Twirling Association

Inside Events: United States Twirling Association

Those who remember seeing baton twirling in parades or on football fields already know the sport combines the athleticism of rhythmic gymnastics with the striking speed of jumping sports and the precision of ballet. And it has evolved into an international phenomenon with global recognition. Get to know the United States Twirling Association.

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Instagram Photo of the Week

Maryland Sports had a big win with Maryland 5 Star at Fair Hill's Test Event. Phillip Dutton and Fernhill Singapore were winners of CCI3*-S at Fair Hill International-Amy Dragoo Photo. Instagram | Twitter | Facebook

Send us your photos! Send them directly to us or use #SportsDestinations in your posts. Select photos will be presented on sportsdestinations.com, SDM Blitz and in the latest issues of Sports Destination Management magazine. Use #SportsDestinations via Twitter or Instagram

Instagram Photo of the Week
Read the latest issue of Sports Destination Management

July/August 2020

July/August 2020

This summer is a great time to gather our thoughts for the season ahead. And even as we wait for a vaccine to be developed, we're seeing an incredible amount of creativity and ingenuity, as well as unshakable optimism, in the sports event industry. From attending virtual events (hello, Zoom!) to finding smarter ways of communicating with potential clients, we're making our way through a new landscape. This issue has great information you can use now - as well as in the future. From learning how to maximize the value of internships to understanding how to minimize risk, this issue can help you move forward.

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Last word...

"Impossible is just a big word thrown around by small men who find it easier to live in the world they've been given than to explore the power they have to change it."

~ Muhmmad Ali






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