AAU and Orlando Make Big Statement About Success
One small step? More like one big tournament. AAU's recent Junior Volleyball Nationals at the Orange County Convention Center in Orlando were a clarion call to the sports economy that it is possible to host and to do it in a big way. But that wasn't the organization's only triumph recently. What are the take-aways and how can they be applied?
Victory as Sweet as Our Tea
Take a vibrant, inviting Southern town like Columbia, Tennessee, paired with top-notch venues like Ridley Park Sports Complex and Chickasaw Trace Park, and you've got THE premier tournament destination for softball, soccer, lacrosse, football, mountain biking and running, with plenty of post-game fun. Explore the classic Southern town with a kick.
|In other news and commentary...|
|Next Two Weeks Critical to Tourism Getting a Piece of the PPP Pie|
Will CVBs, sports commissions and others who promote the travel economy at last get a piece of the PPP pie? The Senate recently introduced its version of relief measures, which includes extending loans to non-profit or quasi-governmental tourism marketing organizations. The next two weeks will be critical in determining how far the measure goes.
|One Fast-Flowing Revenue Stream is on the Water|
Where are sports growing? On the water. From tackle sales to the taxidermy business, recreational fishing, perhaps one of the easiest sports to take up, is creating an economic boom that can feed into tournament participation at the local level. What can destinations learn and how can they tap into the revenue stream?
|From XFL to Lingerie, Alternative Football Could Drive Venue Use in Cities|
The definition of the eternal optimist might be found in the owners of alternate football leagues. Cases in point this week: Mike Ditka and Dwayne (you know, the Rock) Johnson. Ditka was just named chairman of the old Lingerie Football League and Johnson is buying up the assets (and liabilities) of the XFL. And both could drive venue uses in markets.
|On Anniversary of 1980 Olympics, Time to Reflect on Effect of Boycott|
Exactly 40 years ago, the U.S., in protest of Russia's invasion of Afghanistan, did not send Team USA to the Olympics in Moscow. Other nations followed. That decision still rankles, and IOC president Thomas Bach (an athlete denied his chances) sees today's politically charged climate as a threat and is warning nations not to repeat the mistake.
|FISE Pivots to Offer an Unprecedented 2021 Bidding Opportunity|
Want to jump into the event hosting marketplace in a BIG way? FISE, the international governing body of action sports, is offering a new hybrid event with virtual games leading to an in-person finale with an enormous media reach. Better yet, it's taking bids for hosts. Learn about the seven sports being offered and the potential for publicity.
|Will Cross Country Return to the Olympics?|
Will cross country running make a return to the Olympics? Maybe not immediately but that's okay - its international governing body is in it (excuse the pun) for the long run. The discipline was last seen in the Olympics in 1924 and World Athletics is doing its best to get it back in. Even better news: The USA has a deep bench of potential Olympians.
Inside Events: The U.S. National Kubb Championship
The sport has been called "Viking Chess" and it has quite the niche following. The U.S. National Kubb Championship, held annually in Eau Claire (known as the Kubb Capital of North America) attracts teams from around the U.S. Meet the largest kubb tournament outside of Europe and learn how it attracts new players (block parties are one method).
|Read the latest issue of Sports Destination Management|
This summer is a great time to gather our thoughts for the season ahead. And even as we wait for a vaccine to be developed, we're seeing an incredible amount of creativity and ingenuity, as well as unshakable optimism, in the sports event industry. From attending virtual events (hello, Zoom!) to finding smarter ways of communicating with potential clients, we're making our way through a new landscape. This issue has great information you can use now - as well as in the future. From learning how to maximize the value of internships to understanding how to minimize risk, this issue can help you move forward.
|Read the entire issue |View the digital version |Issue archive|
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