#157: April 28, 2021
Breaking Ground and Moving Forward: Orlando Shares Its Strategy

Breaking Ground and Moving Forward: Orlando Shares Its Strategy

When Orlando hosted the AAU Junior National Volleyball Championships last summer, the sports business world knew a comeback was in the works. But how does a destination go from the flatline that was 2020 to the booming success it is now? Mark Tester and Jason Siegel, both instrumental to the strategy, sat down with SDM to discuss how it happened.

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Destination Spotlight

Sports Events Shine Bright In El Paso, Texas

Situated in West Texas in the foothills of the majestic Franklin Mountains, El Paso is also known as "Sun City" due to its 300-plus days of sunshine each year. The great weather, top-notch sports venues and visitor amenities attract a broad array of events and athletes, and the city's revitalized downtown with new hotels, vibrant festivals, wealth of dining and entertainment options and relaxed desert vibe add to the appeal.

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Sports Events Shine Bright In El Paso, Texas
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Featured Destination
Play PNW Sports-Snohomish County, Washington

Play PNW Sports-Snohomish County, Washington

Snohomish County is in northwest Washington State, nestled between the sparkling blue waters of Puget Sound and the rugged, snow-capped peaks of the Cascade Mountains. Just 15 miles north of Seattle, Snohomish stands ready to provide big-city sports venues and possibilities at a fraction of the cost. Check out the Pacific Northwest and all it offers.

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In other news and commentary...
Up for Bid: US Sports Congress

Want to host an event dedicated to top-level decision-making, excellent continuing education and unparalleled networking opportunities, all under one roof? The US Sports Congress is seeking a host city for its 2023 event. If you've wanted to showcase your city to the sports business industry, this is your chance to shine. Learn about the event here.

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Competitive Spirit Event in Daytona Beach Leaves Organizers Cheering

Competitive cheer and dance made a triumphant return to Daytona Beach, leaving even the city cheering as it was presented with a surprise award by the National Cheer Association. Learn how the NCA & NDA Collegiate Cheer and Dance Championship, the single largest collegiate competitive spirit event in the world, stuck its landing and made history.

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What Could an XFL/CFL Co-Op Mean for Football Destinations?

Just as March got underway, the rumblings began of the potential for the XFL and the CFL (Canada's version of the NFL) to work together. The fact that not much attention was paid to the announcement could be attributed to the fact that football fans in the U.S. have become jaded about additional leagues. But could it work? And what might it mean?

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Determined Not to be Overlooked, World Games Share Progress Report

Right now, attention is on the Tokyo Olympics but the World Games, nearly a year to the day later - and thousands of miles closer - is determined not to be overlooked. In fact, organizers of the event in 2022 in Birmingham, Alabama, are making sure it doesn't slip anyone's mind, announcing venues, calling for volunteers and auditioning performers

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Up for Bid: USA BMX National Events

Ready to dive back into the hosting pool? USA BMX, the national governing body, is accepting bids now for its 2022 national events. These events are part of an annual 30-race National Championship Series and occur over weekends, including races on Friday, Saturday and Sunday. While BMX tracks can be used, so can arenas. Find out more here.

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Triathlon Sellouts Another Sign of Recovery Among Large-Scale Events

Sports tourism's resurgence could be characterized as more of a marathon than a sprint. That, of course, makes it absolutely fitting that triathlons are helping lead the way. Not only are all the North American IRONMAN races completely sold out but USA Triathlon's big event in Milwaukee in August, its age group nationals, is sold out too.

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Inside Events
Inside Events: Rock

Inside Events: Rock 'n' Roll Running Series

Just as the spring race season got underway, the world's largest road running event announced its name change to the Rock 'n' Roll® Running Series after over 20 years as the Rock 'n' Roll Marathon Series. To find out how things were going, SDM had a one-on-one interview with Elizabeth O'Brien, Managing Director, North America for The IRONMAN Group.

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Instagram Photo of the Week

On the chopping block but in the best possible way! STIHL TIMBERSPORTS®, the world's original extreme sport, has announced its triumphant return this summer with live events. Instagram | Twitter | Facebook | YouTube

Send us your photos! Send them directly to us or use #SportsDestinations in your posts. Select photos will be presented on sportsdestinations.com, SDM Blitz and in the latest issues of Sports Destination Management magazine. Use #SportsDestinations via Twitter or Instagram

Instagram Photo of the Week
Read the latest issue of Sports Destination Management

March/April 2021

March/April 2021

In this issue, we look at golf, swimming and diving, which, along with our other featured sport, soccer, are all showcased in the Summer Olympics. This year, the Olympics will see some new sports: karate, surfing, climbing and skateboarding. And in 2024, we'll have breakdancing. Sports will continue to evolve and change. This issue helps us move with those changes, with some great articles by incredibly knowledgeable members of our industry. As move into spring, let's commit to learning, to growing and to helping our industry evolve. If we can do that, everyone wins.

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Last word...

"Everyone runs in her own way, or his own way. And where does the power come from, to see the race to its end? From within."

~ Olympic athlete Eric Liddell, played by Ian Charleson in the movie, Chariots of Fire, which celebrates its 40th anniversary this year.






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