Issue #17: August 12, 2015

Hosting the Olympics in 2024? It Comes Down to Not Breaking the Bank

You break it, you bought it. That's more or less the International Olympic Committee's word when it comes to hosting. In other words, it costs a lot to host the Games, and if there's a cost overrun that breaks the bank, it's on you to pay up. And that, says Los Angeles, is precisely why they should host.

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Destination Spotlight

All-Around Sports in St. Cloud

It's probably a safe bet that when you mention the state of Minnesota to people, the sport of ice hockey will, at some point, flash through their minds. Minnesota, it's true, is incredibly well-equipped when it comes to ice hockey—from excellent venues to leagues for all ages. But in the picturesque city of St. Cloud, just 65 miles northwest of Minneapolis-St. Paul, you can find any sport, for every season. Sure, there are the traditional winter sports. But St. Cloud, whose nickname is the Granite City because of the granite quarries that have operated in the area since the 1880s, also is a haven for warm-weather pursuits such as baseball, softball, soccer, water sports and much more.

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In other news and commentary...
PGA Championship: One Course, Years of Planning, Millions in Impact

Sports planning professionals already know great events don't come together in a finger-snap. And while they may covet the exposure, the clout - and let's be honest, the economic impact - of a big-name event, it's an equation that involves time, manpower and a huge amount of planning. Case in point: the PGA Championship heading for Whistling Straits in Kohler, Wisconsin.

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Ultimate Expected to Soar in Popularity Following Acceptance by IOC

It's a long way from a bunch of high school students tossing a Frisbee around to having that game gain acceptance on the Olympic level, but the sport of Ultimate is no stranger to high-flying changes of pace. And on August 3, that sport ultimately (see what we did there?) was officially recognized by the IOC.

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USA Gymnastics Announces 2016 Nastia Liukin Cup Series Schedule

USA Gymnastics announced the schedule for the 2016 Nastia Liukin Cup Series, which kicks off January 8, 2016. The invitational meets in the Series determine who will compete in the Nastia Liukin Cup inside the Prudential Center in Newark, N.J.

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E-Sports Seeing Explosive Growth in the Events Market

E-gaming, where teams (or individual players) battle one another in the virtual worlds of popular video games, are on the rise, and event organizers are seeing explosive growth in the travel market to host the competitions they create. It's a lucrative market with athletic scholarships (yes!) and million-dollar payouts to successful players.

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Inside Events

Inside Events: The Glow Run

The Glow Run is an untimed 5K run/walk event. The event, which starts at sundown, supplies participants with T-shirts and glow sticks that can be used as bracelets, necklaces and more, and the course includes black lights at the start and finish, as well as black light glow stations situated along the way.

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Read the latest issue of Sports Destination Management

July/August 2015

July/August 2015

The best things in life really are free, and you'll find them in this issue of Sports Destination Management. Not only does our Perspectives article detail the best ways to recruit and work with volunteers, but all the industry experts who shared their knowledge with us did so voluntarily. Don't miss the articles on stay-to-play, working with sports commissions, legal issues, cheer & dance and the USGA. We also delve into what makes a successful event in running and road sports, combative sports and lacrosse, and we examine the Southeast as a destination. Your summer learning starts here. Turn the page to get a jump-start.

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Last word...

"The harder you work, the harder it is to surrender."
~ Vince Lombardi





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