November/December 2022 | Sports Destination Management

November/December 2022

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Sports Destination Management Magazine

November/December 2022

This year, which kicked off with the Olympic Games in Beijing and wound up with the World Cup in Qatar, has been one for the books and it’s not even over yet. But wow – what a ride it has been so far. This issue includes sports that made the news in 2022 (along with great business information) but the real star is our award winners. What is our takeaway from those? That our industry is moving ahead. The economic impact for just those winners was $2.42 billion. Winners covered a wide range of sports, disciplines and abilities but they all enriched the communities that hosted them. There's a lot to learn, and a lot to celebrate. Get started here.

In this issue

Value Added Options that Engage Audiences and Athletes at Recurring Events

BY: Dr. Bonnie Tiell

Whether responsible for planning and executing an annual community 5K race, charity golf outing or a professional league championship like the MLB World Series, keeping a recurring event fresh or novel can be challenging. All rights holders (and destinations too) want to avoid an event that feel stale. Here are some options for creating a new look. more....