Marketing & Sponsorships

General Tire To Sponsor Bassmaster Spinoff, Winning Ways, On ESPN2 For 2018

12 Mar, 2018

Bassmaster Show

General Tire will sponsor Winning Ways, a popular spinoff of The Bassmasters TV show on ESPN2, B.A.S.S. announced today.
Beginning its 12th season, the hour-long show focuses on the techniques and lures used by winners of Bassmaster Elite Series events and reveals how Elite anglers picked apart a fishery and figure out how to find and catch the biggest limits of bass.
General Tire will be the featured sponsor in four airings on ESPN2 this year.
“We’re happy to announce this partnership with Winning Ways,” said Travis Roffler, director of marketing for General Tire. “We’ve approached fishing with the goal of providing fans behind-the-scenes access to the anglers and tournaments as we’ve found that it really resonates. Partnering with Winning Ways is a great way to continue that initiative.”
In 2017, former Elite Series pro Davy Hite joined the show alongside long-time hosts Tommy Sanders and Mark Zona.
“In a perfect world, we would know every component of every victory on the Bassmaster Elite Series in real time. But that simply doesn’t happen in the heat of competition, for obvious reasons,” said Sanders. “With the Winning Ways show, we are able to explore those strategies in detail and gain a whole new insight on winning at the highest level.
“The shows are some of our most popular, year in and year out. We are so proud to have the partnership of General Tire as we look forward to a very exciting season in 2018.”
The program has won fans who appreciate the action graphics, in-depth interviews with pros and how-to information that anglers can apply to their own fishing.
For more information on the show and airing dates and times, visit
About General Tire: For over 100 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of ARCA; Best in the Desert Racing Series; Major League Fishing; King of the Cage; Lucas Oil Off Road Racing Series, Late Model Dirt Series, Pro Pulling League, Modified Series, Drag Boat Racing Series and ASCS Sprint Car Dirt Series; Expedition Overland; Tour; Zero One Odyssey; and Spec Tire of JeepSpeed. Team GT supports athletes: CJ Hutchins, Jim Beaver, Jeff Proctor, Chase Motorsports, Camburg Racing, Stan Shelton, Ryan Beat, Skeet Reese, Edwin Evers, Mark Rose, Ott DeFoe, John Crews, Britt Myers, Bill McDonald, and Greg Biffle.

About B.A.S.S.: B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (, television show (The Bassmasters on ESPN2), radio show (Bassmaster Radio), social media programs and events. For 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, Academy Sports + Outdoors B.A.S.S. Nation presented by Magellan Outdoors, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by DICK’S Sporting Goods, Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by DICK’S Sporting Goods.


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