Jackson Hole Mountain Resort (JHMR) will host its first-ever Ski In Jeans Day on Saturday, Dec. 9 in an attempt to break the world record for most people skiing and riding in jeans.
JHMR will offer $25 lift tickets throughout the day to all guests, as well as $25 performance equipment rentals, $100 off group lessons, and live music to kick off the season and celebrate the most famous pants in the West. The previous world record for most skiers and riders in jeans was set at the The Remarkables Ski Area in New Zealand earlier this year, with 102 total visitors on the slopes wearing denim.
The official count for the world record will take place at 12 p.m. at the base of Sweetwater Gondola, and participants should meet at the base of Sweetwater to be included in the official count. Participants will scan at the Sweetwater RFID gates to be counted, and then all skiers and riders will then gather at the top of Sweetwater for a group photo to commemorate the historic moment.
For more information about Jackson Hole Mountain Resort’s Ski in Jeans Day, please visit https://www.jacksonhole.com/ski-in-jeans.
“Jackson Hole Mountain Resort is proud of our Western heritage and loves having a good time. What better way to honor both than cheap lift tickets, live music, setting a world record and skiing or riding in jeans? I know my Wranglers are ready and I can’t wait to see everyone out there.” Andrew Way, VP, Marketing Jackson Hole Mountain Resort
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