New England


XTERRA

XTERRA Series Kicks Off for 2018

April 19, 2018

While there are many reasons to love the beginning of spring, for the U.S. XTERRA Tribe, the best part is that it signifies the start of XTERRA... more >>


Nautique

Nautique Announces Coast-to-Coast Events

April 18, 2018

Nautique is proud to bring a brand-new series of events for 2018 dubbed Nautique Swervin’ Weekends. more >>


TDBeachtoBeacon

TD Beach to Beacon 10K Releases Details of 2018 Event

April 17, 2018

Runners will hit the starting line in Cape Elizabeth for the 21st running of the TD Beach to Beacon 10K on August 4, 2018. more >>


MaineSC

Sunday River to Host World Pro Ski Tour, March 30-31

March 27, 2018

For the second year in a row, the World Pro Ski Tour returns to Sunday River for the final competition of the season, on March 30 and 31, 2018. more >>



USA Waterski

USA Water Ski Announces 2017 Club Growth Challenge Winners

March 19, 2018

USA Water Ski has announced the winners of the 2017 Club Growth Challenge Initiatives Contests, intended to get more people on the water. more >>


LLBean

L.L. Bean To Sponsor PBA Bowling Tournament

March 13, 2017

L.L. Bean reached an agreement to become the title sponsor the Bayside Bowl in Portland, ME. more >>


Vail

Vail Resorts to Purchase Vermont’s Stowe Mountain Resort

March 6, 2017

Vail Resorts has agreed to buy all of the ski-mountain operations at Vermont's Stowe Mountain Resort for $50 million. more >>


ASBA

ASBA Honors Distinguished Sports Facilities for 2016

December 12, 2016

The American Sports Builders Association has announced the winners of its annual awards, which best exemplify construction excellence. more >>


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White Papers

Whitepaper | January 23, 2013
The Purpose of College Sports: Building a Brand and Providing Pride   

In the realm of college sports, the spectators play a vital role to the overall experience of the sporting event. However are all spectators fans,... More>>


Whitepaper | January 10, 2013
Kids and Sports: New Study to Determine Impact of Contact Sports on Children   

Sports are fun and playing sports can be wonderful for kids: they get a healthy workout, learn to appreciate physical fitness, and they learn other... More>>


Whitepaper | December 20, 2012
Sports Branding is Not for the Faint of Heart   

This paper explores the various challenges marketers and sports teams have to keep fans loyal and active with their brand. It examines the impact of... More>>


Whitepaper | December 17, 2012
Make Your Sports Marketing Pay Off   

Best practices to make sports marketing pay off More>>



Print

Articles

eSports Article | June 28, 2017
eSports Now Hosting Regional Qualifiers, Giving More Destinations an Opportunity to Serve this New Market

By: Mary Helen Sprecher

The emerging industry of eSports just continues to grow. The announcement of their inclusion in the Asian Games (leading to much speculation about...   More>>


blank Article | May 30, 2017
Meet the Mentors: Who's Who in Sports Tourism

By: Mary Helen Sprecher

Sports tourism has continued to grow exponentially, leading to more events, more athletes and more economic impact. As events proliferate across the...   More>>


DIVE Article | May 3, 2017
Breaking Down the NCAA Site Selections: Good Breaks, Clean Breaks and Fast Facts

By: Mary Helen Sprecher

And you thought March Madness had drama. The recent announcement of sites for NCAA tournaments spurred many cities into party mode and had pundits...   More>>


NoBostonolympics Article | April 19, 2017
No Boston Olympics Campaigners to Publish Book on How They Torpedoed City's 2024 Bid

By: Mary Helen Sprecher

Talk about hitting the sports marketplace like the Mother of All Bombs. The book by #NoBostonOlympics, showing how and why the group torpedoed the...   More>>



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