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The Big Game By the Numbers: Super Bowl in Minneapolis

24 Jan, 2018

By: Mary Helen Sprecher

It’s time for office pools, overhyped halftime shows and the best commercials in the entire history of ever. And that means the Super Bowl.

This year’s Super Bowl LII (that would be 52 for those who are Roman numeral-impaired) will take place in Minneapolis on February 4. Yes, it’s a domed stadium. Yes, the weather outside will likely be frightful. But who needs to worry about that when there are a lot of fun numbers at stake?

While the predictions for Super Bowl 2018 aren’t out yet, it’s not too much of a stretch to think they’ll bear a remarkable similarity to those posted last year by our friends at WalletHub.

1 Million: The number of people who had been predicted to attend a Super Bowl-related event

5,000: The number of journalists covering the event (in town, not from their newsrooms at home)

27 Million: The number of Tweets about the Super Bowl, from pre-game through post-game, that were viewed 4.3 billion times worldwide

$4,800: Average price of a Super Bowl game ticket last year

$5 Million-Plus: Cost of a 30-second ad during the Super Bowl

80 Percent: Of those commercials do not boost sales or inspire purchases (What?)

$31.7 Million: How much will be bet on the Super Bowl

92: The percentage of people who have placed bets who admit losing money

$400: Projected daily spending of visitors to the Super Bowl in 2017

$218.5 Million: As of the end of 2016, the amount Amount Anheuser-Busch had spent on ads since 2010

17: The average number of people at a Super Bowl party

1.23 Billion: The number of chicken wings that will be eaten

51.7 Million: Cases of beer will be sold

As long as we’re on the topic of parties, though, here are some absolutely staggering figures from ABC News, which notes that snacks are a must-have when watching the game. Nielsen crunched the numbers and found that shoppers will spend:

  • $227 Million on potato chips
  • $13 Million on vegetable trays
  • $10 Million on deli dips
  • $89 Million on popcorn
  • $58 Million on deli sandwiches

These numbers dwarf the amounts Americans will shell out for alcohol. According to Nielsen, $1.2 billion will be spent on beer, flavored malt beverages and cider; $594 million on wine; and $503 million on whiskey, vodka, rum, tequila and gin

Finally, guacamole, the quintessential dip for any die-hard Super Bowl viewer. The Hass Avocado Board estimates that 104.9 million pounds of avocados will be devoured on Sunday.

Which makes this final statistic from WalletHub less than amazing:

1.5 Million: People will call in sick to work the next day

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