DriveLine, a groundbreaking audience intelligence solution, and Monumental Sports & Entertainment (MSE), America's leading sports & entertainment family, today announce 'Meet Me at District E'. This innovative campaign leverages the power of DriveLine's ability to segment and target unique audiences based on their visitation habits to ignite fan attendance to MSE's newest venue, District E powered by Ticketmaster, located adjacent to Capital One Arena in downtown D.C.
"Our partnership with DriveLine will allow us to use custom audience intelligence to better understand our customers and provide offerings at District E that both excite our current fans and help us attract new guests," says Erin Mitchell Martin, Vice President, Venues Marketing at Monumental Sports & Entertainment.
From the NBA to NHL to concerts and more, the campaign is designed to amplify the unrivaled array of sports and entertainment experiences MSE brings to fans across the DMV area; underscoring ways teams and venues can capitalize on an insight-driven approach – the curation and targeting of their own custom visitation audiences to significantly improve their fan experience and event attendance.
"District E powered by Ticketmaster is a first-class venue, and we are confident our audiences will support MSE's efforts to deliver a premium food and beverage experience to their fans, guests, and visitors," says Peter Sayer, Chief Executive Officer of DriveLine.
On October 26th at 10:00 am PT/1:00 pm ET, DriveLine will host a joint webinar "Reach Audiences That Matter," a fireside chat on audiences and visitation designed to help marketing teams understand how to harness the power of custom audience creation in collaboration. The discussion will feature Erin Mitchell Martin, Vice President, Venues Marketing at Monumental Sports & Entertainment and Askia Underwood, Chief Growth Officer of DriveLine. To register to attend, visit: REGISTRATION PAGE.
For more information about DriveLine and its high-impact audience intelligence, visit www.driveline.ai or contact us at info@driveline.ai.
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