May 17, 2017 | Sports Destination Management
Issue #59: May 17, 2017

The Indy 500: Speeds Nearing 200 mph Aren't Even the Most Impressive Numbers

For motorsports fans, the Indianapolis 500 is as much a part of the kickoff to summer as the cookout. And while the 102nd waving of the checkered flag doesn't have quite the pizzazz of the 2015 celebration, there are still some impressive statistics to be reckoned with. more

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Destination Spotlight

An Outdoor Sports Paradise in Northern California

When it comes to outdoor activities and adventures, Redding, California, is a paradise with endless possibilities. Located right on the Sacramento River, 160 miles north of Sacramento and about a three-hour drive north of San Francisco, Redding offers outdoor options for all ages. This beautiful location, cradled by Mount Shasta and Mount Lassen, has more than 300 days of sunshine a year, cementing the town's claim to being the "sunniest city in California." The area has an abundance of state and national parks, along with all types of watersports. In fact, the Sacramento River National Recreation Trail, with its miles of opportunities, is nicknamed the "Gem of the U.S. Trail System." more

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In other news and commentary...
The Numbers Game in Horses: A Peek Inside the Preakness Stakes

When Baltimore becomes horse country. When people are sucking down drinks euphemistically called the Black-Eyed Susan (but actually taste like cough syrup). And when everyone is eying Always Dreaming for the next Triple Crown ... it must be Preakness. Here are your watch party statistics. more

Memorial Day: How Planners Are Leveraging Patriotic Fervor to Create Better Events

Get ready for the red, white and blue-themed promotions. Memorial Day is around the corner, bringing cookouts, mattress sales and, of course, patriotic tie-ins with sports events. Smart planners have been working to harness some of that energy. Here are some examples. more

Visa Program Covering Workers at Sports Venues Comes into Question: What Event Owners May Need to Know

Much coverage is given to sports venue safety, but a separate issue entirely could cause significant upheaval in the industry. Problems with a visa program that helps foreign nationals to fill jobs Americans don't want could mean a shortage of workers to maintain venues. more

Football Bowl Association's Challenge: Make Bowls Great Again

With game attendance and TV ratings starting to slide, not to mention players choosing to sit out games so as not to compromise their chances at a pro career, the challenge facing the Football Bowl Association's executive committee is "Make Bowls Great Again." more

A Shortage of the Yellow Fever Vaccine: What Sports Event Owners Need to Know

It might be the one problem that didn't surround the Rio Olympics. In the U.S., a shortage of yellow fever vaccine has the potential to interfere with international travel for sports. Planners should warn athletes and families to get immunizations while supplies last, or be prepared to change locations. more

Report: Chance of Children Getting Cancer from Synthetic Fields 'Less Than One in a Million'

Event owners worried the crumb rubber infill in synthetic turf fields is carcinogenic can rest easy, and so can parents of athletes. According to a new study conducted on fields in five cities, the cancer risk for children playing on the fields was "at or below one in a million." more

Inside Events

Inside Events: Veterans Adaptive Sports

Teaching veterans with disabilities how to get around in a wheelchair or use prosthetic limbs is one thing. Teaching them how to live again is another. Veterans Adaptive Sports provides opportunities for veterans to learn sports, or to take them up again. Meet the organization that teaches new beginnings. more

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Instagram Photo of the Week

Watch as the dog on the pier chases the boat down the pier and into the water! From the Goodwill Dragon Boat race at Lake Olmstead in Augusta, GA. Check out the video post from @DueNorthSports captured by Randy DuTeau.

Send us your photos! Please share the great pictures of your events, by sending them directly to us or using #SportsDestinations in your posts. Select photos will be presented on, SDM Blitz and in the latest issues ofSports Destination Management magazine. Use #SportsDestinations via Twitter or Instagram.

Read the latest issue of Sports Destination Management

March/April 2017

March/April 2017

The more things change, the more they stay the same? Not in the fast-paced world of sports where even the sports themselves are evolving. Our issue focuses on golf, soccer and aquatics, as well as adventure racing and disc golf - and venues in the mountainous regions of the U.S. There's great information on setting up medical support for events, on stay-to-play (spoiler alert: it doesn't work for everyone) and photography of sports events. There's even an interview with NASC's new executive director. Spring into a news season of learning now. more

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Last word...

"For as long as I can remember, I've had a healthy working relationship with fear."

~ The late, great Steve Holcomb, gold medal Olympic bobsledder, in his autobiography

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