May 03, 2017 | Sports Destination Management
Issue #58: May 03, 2017

By the Numbers: The 2017 Kentucky Derby

An overwhelming percentage of fans waits for those magic words, "...and they're off!" (and the nutty, screaming, nail-biting two minutes that follow) but the sports business world is more interested in the numbers leading up to the Kentucky Derby, the official opening of Triple Crown season. more

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Destination Spotlight

A Big 10 College City with a Small-Town Vibe

When people think of Ann Arbor, Michigan, the first thing that probably comes to mind is Michigan Stadium, "The Big House" on the University of Michigan campus. The 107,601-seat stadium, the largest in the U.S., is home to the Wolverines football team and also has hosted such marquee events as the 2014 NHL Winter Classic and International Champions Cup soccer games in 2014 and 2016. But Michigan Stadium is only one of several world-class sports venues in this thriving Big Ten city with a small-town feel. Its thriving and engaging downtown boasts some of the best dining experiences in the Midwest, as well as theatrical performances, outdoor markets, expansive parks, a variety of live music and night life, and extensive boutique shopping. more

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In other news and commentary...
Breaking Down the NCAA Site Selections: Good Breaks, Clean Breaks and Fast Facts

And you thought March Madness had drama. The recent announcement of sites for NCAA tournaments spurred many cities into party mode and had pundits analyzing the results. Who got what, and why? While it's easy to recite the list, it's more germane to sports business to spot the trends. more

The Mother of All Sports Events: Spending on Mom in the Sports Industry

While many people will take mom out to a wine tasting, get her a facial or treat her to brunch for Mother's Day, the sports industry recognizes that not all mothers want a manicure. Some, in fact, prefer mud runs and mountain biking, and planners are capitalizing on that. more

The 2017 NFL Draft by the Numbers

Philadelphia hosted the 2017 NFL Draft. It was the city's third epic party in 18 months, since the City of Brotherly Love also hosted Pope Francis in September 2015 and the Democratic National Convention in July 2016. Here are a few even more impressive numbers about the draft. more

eSports: The Next Medal Event in the Games?

The debate of what constitutes a sport probably goes back to the first Olympic Games. Fast-forward to today and you'll hear the same arguments. The latest fuel for the fire is the announcement that eSports will be a full medal sport in the 2022 iteration of the Asian Games. more

How Branded Athletic Apparel Can Boost Teen Enrollment in Sports Events

Want to attract teens to participate in your event? Start with your swag. In fact, teenagers say athletic apparel is their go-to. But not just any swag. Nike, Adidas, Lululemon, Vans and Patagonia are among the favored brands, and it's up to savvy planners to find the right pieces. more

How Working from Home Can Prevent Traffic Congestion Caused by Extraordinary Sports Events

London was the first place we saw city workers being encouraged to stay home and telecommute while the 2012 Olympics took place. Now, Tokyo is gearing up to do the same. But the U.S. has done it for years, working around Super Bowls, World Series and March Madness. more

Inside Events

Inside Events: Women's Flat Track Derby Association

With nearly 450 leagues nationally (and worldwide growth), roller derby is climbing in popularity and recognition. The Women's Flat Track Derby Association, its governing body, shares insights about events, facilities and the way leagues are attracting new participants and spectators to the sport. more

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Instagram Photo of the Week

SDM’s Mike Popke took this great picture from atop City Hall in Philadelphia - a fantastic shot of the crowd gathered for the NFL Draft.

Send us your photos! Please share the great pictures of your events, by sending them directly to us or using #SportsDestinations in your posts. Select photos will be presented on, SDM Blitz and in the latest issues of Sports Destination Management magazine. Use #SportsDestinations via Twitter or Instagram.

Read the latest issue of Sports Destination Management

March/April 2017

March/April 2017

The more things change, the more they stay the same? Not in the fast-paced world of sports where even the sports themselves are evolving. Our issue focuses on golf, soccer and aquatics, as well as adventure racing and disc golf - and venues in the mountainous regions of the U.S. There's great information on setting up medical support for events, on stay-to-play (spoiler alert: it doesn't work for everyone) and photography of sports events. There's even an interview with NASC's new executive director. Spring into a news season of learning now. more

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Last word...

"This is the day for anyone involved with horses. The dream is to win the Kentucky Derby, because there's nothing like it."

~ Billy Turner, trainer

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