And you thought March Madness had drama. The recent announcement of sites for NCAA tournaments spurred many cities into party mode and had pundits analyzing the results. Who got what, and why? While it's easy to recite the list, it's more germane to sports business to spot the trends.

While many people will take mom out to a wine tasting, get her a facial or treat her to brunch for Mother's Day, the sports industry recognizes that not all mothers want a manicure. Some, in fact, prefer mud runs and mountain biking, and planners are capitalizing on that.

Philadelphia hosted the 2017 NFL Draft. It was the city's third epic party in 18 months, since the City of Brotherly Love also hosted Pope Francis in September 2015 and the Democratic National Convention in July 2016. Here are a few even more impressive numbers about the draft.

The debate of what constitutes a sport probably goes back to the first Olympic Games. Fast-forward to today and you'll hear the same arguments. The latest fuel for the fire is the announcement that eSports will be a full medal sport in the 2022 iteration of the Asian Games.

Want to attract teens to participate in your event? Start with your swag. In fact, teenagers say athletic apparel is their go-to. But not just any swag. Nike, Adidas, Lululemon, Vans and Patagonia are among the favored brands, and it's up to savvy planners to find the right pieces.

London was the first place we saw city workers being encouraged to stay home and telecommute while the 2012 Olympics took place. Now, Tokyo is gearing up to do the same. But the U.S. has done it for years, working around Super Bowls, World Series and March Madness.