December 21, 2022 | Sports Destination Management
#196: December 21, 2022
TUSHY. Without FTX, it Might be Your Next Sponsor

Don't Pooh-Pooh TUSHY. Without FTX, it Might be Your Next Sponsor

Sports sponsorships have always endeavored (but not always successfully) to walk the line between easy money and a guaranteed payout. And right now, those who partnered with cryptocurrency platform FTX are out of some serious dollars. So with that circling the drain, what's next in line as a sponsor? Could bidet brand TUSHY be number two? more

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Destination Spotlight

The Missouri Sports Travel Exchange Returns to the Show-Me State

After a lengthy three-year hiatus, the Missouri Sports Travel Exchange will return to the sports tourism marketplace in Saint Charles, Missouri. The event, which brings qualified sports event organizers and rights holders from across the Midwest together with suppliers from the State of Missouri, is supported by integral industry partners. more

The Missouri Sports Travel Exchange Returns to the Show-Me State
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Featured Destination
Game On In The Sports Capital of TennesseeĀ®

Game On In The Sports Capital of TennesseeĀ®

Rutherford County is a vibrant Southern community. Conveniently located and boasting first-rate facilities and award-winning services, Rutherford County is THE site for your next tournament or event! more

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In other news and commentary...
Get Your BID On: The NAIA Bowling National Championships

Here's a way to strike the ground running. Bid on the NAIA Men's and Women's Bowling National Championships, with between 200-250 athletes and 500-1,000 fans. You'll need an alley with at least 32 lanes, as well as a ball paddock, area for athletic trainers, dressing rooms and media room, plus hotel space. Get all the information to bid right here. more

Report: Youth Sports Have Bounced Back, But Face New Challenges

The pandemic is behind us and sports have retaken the field in a new landscape that includes more community-based sports, parental concerns about inflation and more pressure being put on coaches (who may have lost staff after 2020). Two sports, tennis and pickleball, are booming. These findings (and more) come from the Aspen Institute's report. more

Supply Chain Issues Impacting Sports Venue Construction

The supply chain issues plaguing commerce in the U.S. are hitting hard in a sector all readers know: sports venues. The construction and improvement of facilities has been hampered by a lack of materials, equipment and supplies, making it hard to host events. What are some of the projects struggling against the problems and how are they coping? more

Youth Sports Coaches: We Need More Mental Health Training to Help Players

Coaches of youth sports are being called upon to do more than help players hone their skills and while it's an incredibly important task, it's one for which many of them feel ill-prepared: supporting athletes' mental health and identifying problems early. Most at risk, researchers say, are athletes in individual sports. Is it a fair request? more

New, More Efficient Ski Lifts, Gondolas Highlight Changes at Ski Resorts This Season

Winter sports event owners and rights holders, take note. Across the USA, ski resorts have invested hundreds of millions of dollars into building and upgrading chairlifts and gondolas. The consumer-driven changes have resulted in lifts that are safer, faster, have greater capacity, and sometimes include luxuries such as heated seats and wind visors. more

Seeking Ways to Prevent a Repeat of Last Summer's Lifeguard Shortage

Following the "Great Lifeguard Shortage of 2022," municipalities already are already deploying some key strategies to avoid a repeat scenario, with the American Lifeguard Association predicting that at least one-third of all public swimming pools in the country are at risk of reducing hours or closing entirely because of a lack of lifeguards. more

Inside Events
Inside Events: The Santa Hustle

Inside Events: The Santa Hustle

The last time we checked in with The Santa Hustle was in 2016 which was, well, back before 2020. But the event has survived and thrived, and this year, it will be offered in multiple formats and distances in destinations around the U.S. Get to know this festive event with its holiday music and thousands of runners dressed in red. more

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Instagram Photo of the Week

Chris O'Brien of Visit Panama City Beach sent over this great picture of the November 5 Visit Panama City Beach IRONMAN Florida triathlon, which drew about 2,000 athletes | Instagram | Twitter | Facebook | YouTube

Send us your photos! Send them directly to us or use #SportsDestinations in your posts. Select photos will be presented on, SDM Blitz and in the latest issues of Sports Destination Management magazine. Use #SportsDestinations via Twitter or Instagram

Instagram Photo of the Week
Read the latest issue of Sports Destination Management

November/December 2022

November/December 2022

This year, which kicked off with the Olympic Games in Beijing and wound up with the World Cup in Qatar, has been one for the books and it's not even over yet. But wow - what a ride it has been so far. This issue includes sports that made the news in 2022 (along with great business information) but the real star is our award winners. What is our takeaway from those? That our industry is moving ahead. The economic impact for just our champions was $2.42 billion. Winners covered a wide range of sports, disciplines and abilities but they all enriched the communities that hosted them. There's a lot to learn, and a lot to celebrate. Get started here. more

Read the entire issue | View the digital version | Issue archive
Last word...

"You can't be patient if you're not strong."

~ Tennis coaching great Nick Bollettieri, who died at age 91 on December 4.

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