Issue #50: December 14, 2016

Please Come Back...We're Still Here! Smoky Mountain Destinations Join to Promote Tourism and Sustain Businesses & Jobs

Sports destinations in the eastern part of Tennessee are staggering to their feet and rebuilding following the fires that tore through in late November. And once the fires were beaten back, a new fight began: trying to reassure the outside world that communities and attractions were still there.

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Annual Awards

2016 Champions of Economic Impact in Sports Tourism

In each issue of SDM, we examine the unique relationship between event organizer and host city. In this issue, we celebrate it. Our Champions of Economic Impact in Sports Tourism awards program highlights great success stories born out of the event-destination relationships. Some are long-standing events and some are new. All are excellent and we are proud to showcase them.

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In other news and commentary...
New Year's Resolutions Result in Big Returns for Planners of Sports Events

A popular meme shows before and after shots of a gym around New Year's, with one side deserted and the other a mob scene. It would be funny if it weren't true. But here's how the phenomenon can spell success (rather than a false start) for sports events.

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Sports Event Planners are Ready for Ski Season but is Mother Nature?

The calendars are set. The athletes are ready. But it seems, whether because of climate change or just plain contrary weather, Mother Nature is not in the mood. Here is how various sports destinations are handling a possible shortfall of snow.

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Gimme an IOC! Cheerleading Gains Provisional Olympic Recognition

It's certainly not on the medal stand, but cheerleading just took one giant step closer to the Olympics, having been provisionally recognized by the International Olympic Committee. Now, the sport is eligible for IOC development funding and could receive funds to spend on anti-doping and other projects.

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Adoption of New Field Safety Standard Comes as a Welcome Relief to Parents of Youth Athletes, Sports Event Owners

For sports event owners and even venue managers who routinely field questions from parents about the safety of the synthetic turf youth athletes play on, a recent announcement that stakeholders in the industry are working together to ensure safe facilities should come as a welcome relief.

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Will Rousey Ads Be a Game-Changer and Lead to More Women in MMA?

Orange is the new black. 50 is the new 40. And if Ronda Rousey has her way, strong will be the new beautiful. And that spurs more women to become involved, a new ad campaign featuring Rousey just might be a game-changer for planners of MMA events.

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Sharing Economy, Including Uber, Lyft and Airbnb, Continue Making Inroads into Sports Tourism

First, Airbnb moved into the sports travel space with Airbnb for Business. Vacation Rentals By Owner (VRBO) was next, marketing to event owners in resort destinations. Now, the sharing economy is taking another step into event planning as Lyft and Uber announce services for event organizers.

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Inside Events

Inside Events: The Santa Hustle

The Santa Hustle is a 5K and half marathon offered around the U.S. The event, in its sixth year, has a seasonal theme, with festive music decorations, live reindeer, giant Christmas-themed inflatables and thousands of runners dressed like Santa. Get to know this wildly successful holiday event.

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Instagram Photo of the Week

Michael Redlicki of Arkansas won the title at the 2016 USTA/ITA National Indoor Intercollegiate Championships, held in mid-November at the USTA Billie Jean King National Tennis Center in Flushing, New York. Instagram | Facebook | Twitter

We want to see you! Send your Instagram photos. Take pictures of your events, and share them with #SportsDestinations. Select photos will be presented on sportsdestinations.com, SDM Blitz and in the latest issues of Sports Destination Management magazine. We're looking for those photos that depict what you and your events are all about. Anything you think is a great representation of your event - all are welcome! Use #SportsDestinations via twitter or Instagram.

Read the latest issue of Sports Destination Management

November/December 2016

November/December 2016

This issue of Sports Destination Management has all the trends keeping sports current. Learn about the forces shaping volleyball and tennis, as well as equestrian and rodeo. There's also a great section on the CrossFit Games, as well as U.S. Figure Skating - and on America's heartland, the Midwest. You'll learn about event merchandising, hotel negotiations and using apps in event management, as well as hints on keeping recurring events fresh. Plus there's our awards program, Champions of Economic Impact in Sports Tourism. Click here and start learning.

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Last word...

"You are never a loser until you quit trying."

~ Mike Ditka





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