California


Troon

Troon Announces Events for Women's Golf Day

June 1, 2020

Troon has announced events on June 1 and June 2 in honor of Women's Golf Day. more >>


NHL

NHL Announces Comeback

May 28, 2020

The NHL announced a 24-team playoff format, beginning in early June. more >>


Bassmaster

B.A.S.S. Announces Revised Tournament Schedule

May 18, 2020

B.A.S.S. unveiled revised event dates for the remaining events on their 2020 tournament schedule. more >>


USA_Swimming

USA Swimming Announces Targeted Event Schedule

May 4, 2020

USA Swimming continues to monitor the changes of this global pandemic, as well as planning for athletes' return to competition. more >>


IRONMAN

Sacramento to Host New IRONMAN Event

April 30, 2020

The IRONMAN Group in conjunction with Visit Sacramento announced today that Sacramento, California will serve as the newest host venue. more >>



USA_Triathlon

USA Triathlon Announces New Elected Officials

January 27, 2020

USA Triathlon announced that private equity specialist Henry J. Brandon III and Monica Paul (Dallas Sports Commission) as new elected directors. more >>


Pepsi

Pepsi Furthers Affiliation with Sports Industry in California

January 20, 2020

Pepsi and Frito-Lay are now the exclusive soft drink and salty snacks partners across SoFi Stadium and Hollywood Park. more >>


Ruby

Rugby World Cup Sevens Generates Positive Impact for San Francisco Bay Area

March 4, 2019

Rugby World Cup Sevens 2018 generated both a positive economic and community impact on the San Francisco Bay Area. more >>


Troon

Troon Announces Expansion, Corporate Move

November 12, 2018

To accommodate regional growth interests and opportunities, Troon® has expanded and opened a corporate office in Irvine, California. more >>


Headsweats

Headsweats Renews Partnership with US Trail Running Conference

June 11, 2018

Headsweats has renewed its partnership with the 2018 US Trail Running Conference as the Official Headwear Supplier for attendees. more >>



BullheadCity

Bullhead City: The Hotspot for Sports Tourism

November 22, 2019

Boasting an estimated 360 days of sunshine each year, Bullhead City, Arizona, is quickly becoming the nation’s hotspot for sports tourism. more >>


Articles

CourtCase Article | May 15, 2019
Antitrust Lawsuit Could Mean Governing Bodies Can't be the Only Event Owners

By: Mary Helen Sprecher

It's being called a David and Goliath battle - and David already has the successful precedent. Three international-level swimmers have filed an...   More>>


blank Article | April 24, 2019
Hooked on Fishing

By: Judy Leand

Whether it plays out on a bass boat, from the shoreline, on the ocean or through the ice, fishing is big business for cities across the U.S. Prime...   More>>


blank Article | April 24, 2019
Take Me Out to the Ballpark

By: Michael Popke

Summer’s favorite game is back for another season. As the sport’s popularity continues, facilities across the U.S. are upping the ante to bring...   More>>


Offseason Article | March 20, 2019
Investing in Terrain for Cycling, Running and Climbing Means No Off Season for Ski Resorts

By: Mary Helen Sprecher

The announcement that Alterra Mountain Company would invest $181 million across multiple North American destinations might not have been a surprise...   More>>


WorldUrbanGames Article | March 6, 2019
Hosting Shake-Up: L.A. Out as Base for 2019 World Urban Games

By: Mary Helen Sprecher

The last time this happened to a multi-sport event, it was called ‘the worst snub in Olympic history.’ Depending on who you ask, though, this...   More>>


AAF Article | March 6, 2019
What’s Going on With the Alliance of American Football?

By: Michael Popke

The Alliance of American Football’s regular season kicked off in early February and is expected to continue until mid-April. So far, so good. The...   More>>


blank Article | February 28, 2019
Connecting with Great Partners for Long-Term Success

By: Mary Helen Sprecher

A destination can have great venues, excellent amenities and wonderful weather but ultimately, it’s the people you’re working with at the CVB or...   More>>


Handstand Article | February 20, 2019
Promoting Sports Events by Hosting World Record Attempt Tie-Ins

By: Mary Helen Sprecher

Reaction to the announcement of a Chuck Norris 5K in College Station, Texas, (with a possible world record for most people dressed as Chuck Norris)...   More>>


cricket Article | February 6, 2019
Plenty of Obstacles Stand Between Cricket and the Olympic Podium

By: Mary Helen Sprecher

If cricket wants to be on the Olympic program, it has significant obstacles to overcome. The first of those: it has to actually apply. Cricket missed...   More>>


BMX Article | February 6, 2019
BMX Dropped from World Beach Games; Venue Cost Cited

By: Mary Helen Sprecher

The World Beach Games, scheduled for this October in San Diego, took another blow with the announcement that BMX freestyle has been dropped. It’s a...   More>>


Destination Spotlights

blank Case study | February 28, 2019
Orange County’s Great Park Continues Epic Evolution   

By: Michael Popke

In the early days of 2019, the new Great Park Ice facility opened in Irvine, California, with a series of public skates that provided a preview of... More>>


blank Case study | September 14, 2018
A Winning Game in Southern California   

By: Peter Francesconi

When it comes to finding a destination to host sporting events, Irvine, California, needs to be at the top of the list. At the center of Orange... More>>


blank Case study | March 23, 2018
Irvine Ups its Sports Destination Game   

By: Michael Popke

Dave Lucey repeats himself a lot these days, but he doesn’t mind. “The new Orange County Great Park Sports Complex is 194 acres — more than... More>>



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