California


NHL

NHL Announces Comeback

May 28, 2020

The NHL announced a 24-team playoff format, beginning in early June. more >>


Bassmaster

B.A.S.S. Announces Revised Tournament Schedule

May 18, 2020

B.A.S.S. unveiled revised event dates for the remaining events on their 2020 tournament schedule. more >>


USA_Swimming

USA Swimming Announces Targeted Event Schedule

May 4, 2020

USA Swimming continues to monitor the changes of this global pandemic, as well as planning for athletes' return to competition. more >>


IRONMAN

Sacramento to Host New IRONMAN Event

April 30, 2020

The IRONMAN Group in conjunction with Visit Sacramento announced today that Sacramento, California will serve as the newest host venue. more >>


PGA_TOUR

PGA TOUR Releases List of Rescheduled Events for Remainder of Season

April 20, 2020

PGA TOUR has announced schedules for the remainder of the 2019-20 season, the restart of the 2020 Korn Ferry Tour season and more. more >>



USA_Triathlon

USA Triathlon Announces New Elected Officials

January 27, 2020

USA Triathlon announced that private equity specialist Henry J. Brandon III and Monica Paul (Dallas Sports Commission) as new elected directors. more >>


Pepsi

Pepsi Furthers Affiliation with Sports Industry in California

January 20, 2020

Pepsi and Frito-Lay are now the exclusive soft drink and salty snacks partners across SoFi Stadium and Hollywood Park. more >>


Ruby

Rugby World Cup Sevens Generates Positive Impact for San Francisco Bay Area

March 4, 2019

Rugby World Cup Sevens 2018 generated both a positive economic and community impact on the San Francisco Bay Area. more >>


Troon

Troon Announces Expansion, Corporate Move

November 12, 2018

To accommodate regional growth interests and opportunities, Troon® has expanded and opened a corporate office in Irvine, California. more >>


Headsweats

Headsweats Renews Partnership with US Trail Running Conference

June 11, 2018

Headsweats has renewed its partnership with the 2018 US Trail Running Conference as the Official Headwear Supplier for attendees. more >>



BullheadCity

Bullhead City: The Hotspot for Sports Tourism

November 22, 2019

Boasting an estimated 360 days of sunshine each year, Bullhead City, Arizona, is quickly becoming the nation’s hotspot for sports tourism. more >>


Articles

ToughMudder Article | January 8, 2020
Tough Times for Tough Mudder Show Dark Future for Obstacle Racing

By: Mary Helen Sprecher

What happens when a giant in the industry falls? It reverberates through those left standing. Tough Mudder might not have hit the ground (yet) but it...   More>>


blank Article | December 20, 2019
New Decade, New Destinations

By: Mary Helen Sprecher

The holidays are behind us and the new year (a whole new decade, in fact) is underway. Gyms are crowded, shopping malls are empty and it’s time for...   More>>


MiLB Article | December 11, 2019
“Assault on Hometown Baseball” Panicking Cities

By: Mary Helen Sprecher

Spring training for baseball starts soon but there may be fewer players at the Minor League level in years to come, thanks (or no thanks) to a...   More>>


USAMastersGames Article | December 11, 2019
Inside Events: USA Masters Games

By: Mary Helen Sprecher

The USA Masters Games, a multi-sport event for athletes age 21 and up, comes to Grand Rapids, Michigan, for the first time in the summer of 2020. It...   More>>


Cashierless Article | November 27, 2019
Pro Sports Venues Embrace Autonomous Checkout Technology

By: Judy Leand

Cashierless and biometric technology may soon be coming to sports stadiums – at least at the pro level. The ability to eliminate long checkout...   More>>


SuperGirl Article | October 2, 2019
Surfing Riding the Olympic Wave

By: Michael Popke

Surfing makes its debut at the 2020 Olympic Games and, being an iconic American sport, it is expected to be featured in summer 2028 when the Olympics...   More>>


FluShots Article | October 2, 2019
With a Severe Flu Season Predicted, Should Youth Sports Require Vaccines?

By: Mary Helen Sprecher

After a relatively mild flu season last year, health officials are predicting a backlash for 2020; in fact, one child has already died – and the...   More>>


TheSecret Article | October 2, 2019
Can a Sci-Fi Quest Lead to Increased Outdoor Recreation? It Already Has

By: Mary Helen Sprecher

In the futuristic book, Ready Player One, a teenager and his friends are scrambling to find three keys hidden in a virtual universe. The individual...   More>>


Cal Article | September 18, 2019
Can Student Athletes in College Make Money? The Saga Continues

By: Michael Popke

The debate over whether college athletes should be able to make money off their own name, image and likeness took a sharp turn when California...   More>>


blank Article | September 4, 2019
New Homes for Away Teams

By: Mary Helen Sprecher

The continued evolution of sports venues – updates to surfaces, lighting, security and amenities – all helps to create the best possible...   More>>


Destination Spotlights

blank Case study | February 28, 2019
Orange County’s Great Park Continues Epic Evolution   

By: Michael Popke

In the early days of 2019, the new Great Park Ice facility opened in Irvine, California, with a series of public skates that provided a preview of... More>>


blank Case study | September 14, 2018
A Winning Game in Southern California   

By: Peter Francesconi

When it comes to finding a destination to host sporting events, Irvine, California, needs to be at the top of the list. At the center of Orange... More>>


blank Case study | March 23, 2018
Irvine Ups its Sports Destination Game   

By: Michael Popke

Dave Lucey repeats himself a lot these days, but he doesn’t mind. “The new Orange County Great Park Sports Complex is 194 acres — more than... More>>



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