California


ISU

Interest Strong in Hosting International Figure Skating Events

August 20, 2019

A number of destinations, including those in Utah and California, as well as Canada, have bid to host international figure skating events. more >>


HuntingtonBeach

Huntington Beach to host World Junior Surfing Championship

August 16, 2019

Huntington Beach will host the World Junior Surfing Championship for the second successive year in October and November. more >>


CreatorsCup

adidas and Elite Tournaments Confirm Partnership for the Creators Cup Tournament Series

August 14, 2019

Adidas and Elite Tournaments have signed on to a partnership agreement fore the Creators Cup, a national event series for adidas club partners. more >>


US_BeachSoccer

San Diego to Host US Beach Soccer National Championship

August 13, 2019

The US Beach Soccer National Championship (USBSNC) will be taking place from December 6th to 8th, 2019 in San Diego, California. more >>


GiantRace

San Francisco Giant Race Announces Details of Events

August 7, 2019

The San Francisco Giant Race celebrates its 10th anniversary this September with the inaugural 26.2-mile Inside The Park Marathon. more >>


Twilight

Twilight Trail Adventure Run Coming to California

August 1, 2019

The Twilight Trail Adventure 5K & 10K Run is coming to Auburn, CA for its seventh year to empower and educate runners. more >>


PlacerValley

SpeedWorld Raceway Hosts ROAR On-Road Electric RC Nationals

August 1, 2019

SpeedWorld Raceway & RC Shop in Roseville is teaming up with Placer Valley Tourism for the ROAR On-Road Electric RC Nationals from Aug. 1-4. more >>


Nike

Los Angeles to Host Nike 3ON3 Tournament

August 1, 2019

Nike Basketball 3ON3 Tournament will return to the streets of downtown Los Angeles and L.A. LIVE on Saturday, August 3 – Sunday, August 4. more >>



Ruby

Rugby World Cup Sevens Generates Positive Impact for San Francisco Bay Area

March 4, 2019

Rugby World Cup Sevens 2018 generated both a positive economic and community impact on the San Francisco Bay Area. more >>


Troon

Troon Announces Expansion, Corporate Move

November 12, 2018

To accommodate regional growth interests and opportunities, Troon® has expanded and opened a corporate office in Irvine, California. more >>


Headsweats

Headsweats Renews Partnership with US Trail Running Conference

June 11, 2018

Headsweats has renewed its partnership with the 2018 US Trail Running Conference as the Official Headwear Supplier for attendees. more >>


YouthOnCourse

Youth on Course Announces Four New Partnerships to Expand Junior Golf Access in 22 States

March 26, 2018

Youth on Course has expanded its national affordable golf program to four new associations. more >>


USA Waterski

USA Water Ski Announces 2017 Club Growth Challenge Winners

March 19, 2018

USA Water Ski has announced the winners of the 2017 Club Growth Challenge Initiatives Contests, intended to get more people on the water. more >>


Farmers

Farmers Insurance extends sponsorship of Farmers Insurance Open through 2026

February 12, 2018

Farmers Insurance, title sponsor of the Farmers Insurance Open, has signed an extension to carry its commitment through 2026. more >>


TROON

Indian Wells Golf Resort Wins California Golf Course Owners Association’s “Community Environmental Award”

January 8, 2018

Indian Wells Golf Resort recently received the “Community Environmental Award” from the California Golf Course Owners Association. more >>


LASports

Tony Sciarrino Elected Chairman of L.A. Sports Council

December 11, 2017

The L.A. Sports Council has announce that Tony Sciarrino has been elected as the organization’s new chairman of its Board of Directors. more >>


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Articles

blank Article | April 24, 2019
Take Me Out to the Ballpark

By: Michael Popke

Summer’s favorite game is back for another season. As the sport’s popularity continues, facilities across the U.S. are upping the ante to bring...   More>>


Offseason Article | March 20, 2019
Investing in Terrain for Cycling, Running and Climbing Means No Off Season for Ski Resorts

By: Mary Helen Sprecher

The announcement that Alterra Mountain Company would invest $181 million across multiple North American destinations might not have been a surprise...   More>>


WorldUrbanGames Article | March 6, 2019
Hosting Shake-Up: L.A. Out as Base for 2019 World Urban Games

By: Mary Helen Sprecher

The last time this happened to a multi-sport event, it was called ‘the worst snub in Olympic history.’ Depending on who you ask, though, this...   More>>


AAF Article | March 6, 2019
What’s Going on With the Alliance of American Football?

By: Michael Popke

The Alliance of American Football’s regular season kicked off in early February and is expected to continue until mid-April. So far, so good. The...   More>>


blank Article | February 28, 2019
Connecting with Great Partners for Long-Term Success

By: Mary Helen Sprecher

A destination can have great venues, excellent amenities and wonderful weather but ultimately, it’s the people you’re working with at the CVB or...   More>>


Handstand Article | February 20, 2019
Promoting Sports Events by Hosting World Record Attempt Tie-Ins

By: Mary Helen Sprecher

Reaction to the announcement of a Chuck Norris 5K in College Station, Texas, (with a possible world record for most people dressed as Chuck Norris)...   More>>


cricket Article | February 6, 2019
Plenty of Obstacles Stand Between Cricket and the Olympic Podium

By: Mary Helen Sprecher

If cricket wants to be on the Olympic program, it has significant obstacles to overcome. The first of those: it has to actually apply. Cricket missed...   More>>


BMX Article | February 6, 2019
BMX Dropped from World Beach Games; Venue Cost Cited

By: Mary Helen Sprecher

The World Beach Games, scheduled for this October in San Diego, took another blow with the announcement that BMX freestyle has been dropped. It’s a...   More>>


420 Article | January 23, 2019
Inside Events: The 420 Games

By: Mary Helen Sprecher

The 420 Games, a multi-sport event developed by cannabis advocates, was established to counteract the ‘lazy stoner’ image. The event, which has...   More>>


CollegeFootball Article | January 23, 2019
CFP National Championship Game Survives Poor Ticket Sales

By: Michael Popke

Promoters had quite a scare over the College Football Playoff National Championship. An unappealing venue not close to either of the competing teams...   More>>


Destination Spotlights

blank Case study | February 28, 2019
Orange County’s Great Park Continues Epic Evolution   

By: Michael Popke

In the early days of 2019, the new Great Park Ice facility opened in Irvine, California, with a series of public skates that provided a preview of... More>>


blank Case study | September 14, 2018
A Winning Game in Southern California   

By: Peter Francesconi

When it comes to finding a destination to host sporting events, Irvine, California, needs to be at the top of the list. At the center of Orange... More>>


blank Case study | March 23, 2018
Irvine Ups its Sports Destination Game   

By: Michael Popke

Dave Lucey repeats himself a lot these days, but he doesn’t mind. “The new Orange County Great Park Sports Complex is 194 acres — more than... More>>



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