Winter Sports


RedBull

Catch a Wave and Carve a Turn: Red Bull Hosting California Dream Event

March 20, 2019

Red Bull is hosting 300 college students for a day of adventure on March 23rd at Red Bull Switchboard; the ultimate day of California living. more >>


USOC

Salt Lake City in the Spotlight as USOC Taps it as Potential Host of 2030 Winter Games

February 28, 2019

The USOC selected Salt Lake City to represent the USA in a potential 2030 bid to host the Olympic and Paralympic Winter Games. more >>


SpecialOlympics

Sweden to Host Special Olympics World Winter Games in 2021

February 26, 2019

Sweden has been granted the opportunity to host Special Olympics’ flagship sporting event, the World Winter Games in 2021. more >>


burton

Burton US Open to Stay in Vail for Three More Years

February 25, 2019

A three-year contract extension will now keep the Burton US Open Snowboarding Championships in Vail, Colorado, through 2021. more >>



Snohomish

Play PNW Sports: Snohomish County, Washington

January 23, 2019

Welcome to PNW Sports! Snohomish County, Washington, is where dedication to your successful event is our badge of honor. more >>


SnoCo

Open Up to Adventure: Snohomish County

January 19, 2018

Open yourself up to adventure in Snohomish County, Washington. It’s the perfect backdrop for any sports event, and it’s perfectly accessible as... more >>


LER1

Deschutes County Fair and Expo Center

September 26, 2017

Located in beautiful sunny Redmond, Oregon, the Deschutes County Fair and Expo Center is the perfect location for virtually any type of sports event.... more >>


Chester

Chester County, Pennsylvania: Charming Scenery, Non-Stop Sports Action

September 4, 2017

Chester County’s Brandywine Valley is just a short drive from the high energy, on-the-go mentality of downtown Philadelphia. And while those... more >>



SportManitoba

2018 Manitoba Games powered by Manitoba Hydro Create Major Economic Impact in Thompson

March 18, 2019

Thompson, Manitoba played host to the 2018 Manitoba Games and Sport Manitoba has released the economic impact assessment report. more >>


SFIA

SFIA Announces 2018 Sports, Fitness and Leisure Activities Topline Participation Report

April 2, 2018

Every year, the SFIA releases the participation topline summary tracking activity participation study in the country. more >>


GoogleCloud

Google Cloud Named Official Cloud of the NCAA

January 15, 2018

The National Collegiate Athletic Association has announced Google Cloud as its official cloud provider. more >>


USA_Luge

USA Luge Extends Three Sponsorships through Beijing 2022

January 15, 2018

USA Luge has extended sponsorship deals with three companies through to the 2022 Winter Olympic Games in Beijing. more >>


Destination Spotlights

blank Case study | February 28, 2019
Orange County’s Great Park Continues Epic Evolution   

By: Michael Popke

In the early days of 2019, the new Great Park Ice facility opened in Irvine, California, with a series of public skates that provided a preview of... More>>


TriCities Case study | September 1, 2018
Southeastern Washington State’s Dry Region Provides Year-Round Athletic Opportunities   

By: Michael Popke

When thinking of the Pacific Northwest, a dry desert region may not be top-of-mind, so the Tri-Cities’ 300 annual days of sunshine will come as a... More>>


blank Case study | February 2, 2018
True Grit   

By: Michael Popke

Locals of Ogden, Utah, boast of the city's "grit," embracing its heritage and history. These days, though, it's also a center for sports. More>>


White Papers

Whitepaper | December 20, 2012
Sports Branding is Not for the Faint of Heart   

This paper explores the various challenges marketers and sports teams have to keep fans loyal and active with their brand. It examines the impact of... More>>


Whitepaper | December 17, 2012
Make Your Sports Marketing Pay Off   

Best practices to make sports marketing pay off More>>


Whitepaper | December 17, 2012
Breaking Down the Barriers for Women on and off the Sports Field   

As the Olympic Games celebrates historic achievements in gender equity, Ernst & Young launches new white paper on enhancing diversity in sports,... More>>


Whitepaper | December 10, 2012
Climate Impacts on the Winter Tourism Economy in the United States   

In the many U.S. states that rely on winter tourism, snow is currency and climate change is expected to contribute to warmer winters, reduced... More>>



Print

Articles

Offseason Article | March 20, 2019
Investing in Terrain for Cycling, Running and Climbing Means No Off Season for Ski Resorts

By: Mary Helen Sprecher

The announcement that Alterra Mountain Company would invest $181 million across multiple North American destinations might not have been a surprise...   More>>


blank Article | February 28, 2019
Purple Mountain Majesties

By: Tracey Schelmetic

The mountain region of the U.S. has much of its sporting infrastructure courtesy of nature, including the Rocky Mountains and other ranges such as...   More>>


SFIACover Article | January 23, 2019
What’s the Future of Sports? Find Out from These Two Reports

By: Mary Helen Sprecher

Want to know the future of sports events in America? Forget about looking into crystal ball, hosting a séance or even cracking open a fortune...   More>>


SLC Article | January 9, 2019
Salt Lake City Suddenly Emerges as Serious Contender to Host 2030 Winter Olympics

By: Michael Popke

Calgary may have taken itself off the list of cities vying to host the 2026 Winter Olympics, but another North American winter sports destination —...   More>>



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