Tohi Ventures Signs Three-Year Sponsorship Deal with the Heartland Soccer Association and the Midwest All Girls Tournament
10 Jun, 2019
Heartland Soccer Association, a nonprofit organization, announced a three-year partnership agreement with Tohi Ventures as the Official Healthy Lifestyle Beverage of Heartland Soccer Association, as well as the new title sponsor of the Midwest All Girls Tournament.
Heartland Soccer Association is recognized as the largest soccer league and tournament host in the United States with more than 30,000 players participating annually. The annual Midwest All Girls tournament will be held October 4-6, 2019 and is expected to attract more than 300 teams from throughout the Midwest.
Tohi is an emerging healthy lifestyle brand producing innovative, antioxidant-rich beverages. The non-carbonated, low calorie, low sugar beverages are 100% natural and are made with Aronia Berries sourced from growers throughout the Midwest. "Tohi beverages are beneficial for athletes of all ages and we are thrilled to partner with Heartland Soccer to reach families focused on a healthy, active lifestyle," commented Shari Coulter Ford, CEO and Co-Founder of Tohi Ventures.
This far-reaching partnership with Tohi is part of an ongoing commitment to elevate youth soccer as a vehicle for developing well-rounded children both on-and-off the field. As part of the partnership, Tohi will deliver unique content to engage and educate consumers about the impact of nutrition on athletic performance.
"Our participants care about making healthy choices for their families," said Shane Hackett, Heartland Soccer Executive Director. "Tohi's brand and mission is perfectly aligned with Heartland Soccer and we are proud to have them as our partner. In addition to being extremely healthy, Tohi tastes great and is my drink of choice!"
About Heartland Soccer: Heartland Soccer Association is the region's largest youth soccer league with more than 1,300 teams, 30,000 players, 2,000 coaches and 2,200 referees participating each season. Heartland Soccer Association was formed in 1977 as the Johnson County Soccer League and has grown from an initial 600 players to its current size. Today Heartland Soccer Association is a nonprofit and educational youth soccer association. Although the base for Heartland Soccer is still Johnson County, it now draws teams to play in the league from throughout the metro area. The Heartland tournaments draw teams from as many as a dozen states every year. For more information, visit heartlandsoccer.net.
About Tohi Ventures: Tohi Ventures, based in Kansas City, Missouri, is a healthy lifestyle brand creating innovative, antioxidant-rich Aronia Berry-based beverages in the Healthier for You consumer category. Tohi was founded in 2017 by Shari Coulter Ford and Elma Hawkins, PhD, lifelong personal health advocates who share a nutrition first approach to wellness. Tohi sources Aronia Berries directly from Midwestern farmers, supporting their efforts to increase awareness of this specialty crop. Tohi engages Millennial Brands Consulting for marketing strategy. Jim Tonkin of Healthy Brand Builders is a Tohi Board Member. Tohi is available in select retail stores and on Amazon. For more information, visit DrinkTohi.com. Fans can follow Tohi on Instagram, Facebook and LinkedIn.