Tough Mudder and Marvel Team Up for Superhero-Level Challenge
5 Oct, 2020
Tough Mudder has joined forces with Marvel in the creation of Tough Mudder Challenge: Marvel Edition. The 21-day ‘digital fitness adventure’ aims to engage a connected community around pushing their boundaries physically and mentally.
Kicking off in October as part of the Tough Mudder Challenge series, participants will complete a series of physical, mental and skill-based challenges over the course of 21-days. Participants will track their progress in a bespoke digital platform.
‘Tough Mudder and Marvel’s collaboration challenges participants to dig deep and release their inner super powers – saying goodbye to reality and diving into the ever-expanding Marvel Universe.’
“The Marvel and Tough Mudder communities are a natural fit,” said Kyle McLaughlin, CEO of Tough Mudder. “Both brands give people of all abilities an outlet to escape the ordinary and get motivated and inspired to overcome challenges they didn’t think they were capable of.”
‘Tough Mudder Challenge: Marvel Edition will feature activities inspired by the adventures of the Avengers, X-Men, Fantastic Four and many more. From shrinking down to the size of Ant-Man to running laps around NYC, traveling to Wakanda and climbing Mount Bashenga or channeling Black Widow, Spider-Man and Thor in an epic 1,400 rep workout—these challenges will prove Super Heroic for all who take them on.’
“When Marvel’s heroes are pushed to their limits, they find their inner strength and work together to accomplish the seemingly impossible,” said Dan Buckley, President, Marvel Entertainment. “Just like Earth’s Mightiest Heroes, the Tough Mudder community brings out those very same qualities. We hope everyone will be up for the challenge with this latest Marvel Edition.”
Participants are able to earn unique Marvel / Tough Mudder co-branded finisher gear, including a Marvel / Tough Mudder signature headband and commemorative challenge coin, part of a complete set of six coins participants are able to earn for completing challenges from July through December.
Tough Mudder plans to launch its 2021 Challenge series in November.