Nike Expands Women’s Run Events
1 Feb, 2016
Nike launched a series of one-of-a-kind running and training events for women around the globe as part of its NikeWomen Victory Tour and NikeWomen Weeks.
Nike noted that more than 200,000 women worldwide conquered their first half marathon, 10k or Nike+ Training Club (NTC) challenge as part of the 2015 Nike Women’s Event Series.
The NikeWomen Victory Tour is the largest women’s event series in the world. For 2016, the tour kicks off Mar. 13 in Nagoya, Japan, and comprises 10k to marathon Nike+ Run Club (NRC) Races, five-hour-long NTC Tour training experiences and unique NRC and NTC events. The 2016 tour runs through September and stops in cities around the world, including Rio de Janeiro, Shanghai and Los Angeles, the site of Joan Benoit Samuelson’s milestone victory in 1984, when the women’s marathon became an Olympic event.
Each NRC Race will feature a range of exclusive experiences, from new courses and runner services (such as access to NRC Coaches, bra fitting and product trialing) to athlete interactions and local cultural connections.
Meanwhile, NTC Tour stops will feature high-energy training sessions led by Nike Master Trainers (with workouts ranging from Nike+ Training Club and yoga to spinning and boxing), inviting athletes to try new and exciting fitness programs. Tour cities not hosting NRC Races or NTC Tour stops will invite women to experience unique running or training events with Nike Master Trainers, NRC Coaches or elite athletes. Registration opens Jan. 29 for most cities.
Participants are invited to kick-start their NikeWomen Victory Tour prep with NikeWomen Week events, taking place in select cities worldwide Jan. 25-29. NikeWomen Week offers Nike+ members programming to help them be Better For It in 2016, including live NTC and NRC sessions with Nike Master Trainers and NRC Coaches.
To further fuel their journey towards NikeWomen Week and NikeWomen Victory Tour – and continue it afterwards – athletes everywhere can access the Nike+ Running App, sign up for a Nike+ Run Club and employ the NTC App.