Issue #84: May 16, 2018

Sports Business Industry Grapples with Smoky Gray Area of Marijuana Sponsorship

Where there's smoke, there's sponsorship, as well as plenty of hot debate. Last month, a cannabis brand signed on as a sponsor of an endurance sports event. But it's hardly the first; in fact, a cannabis cultivation company was a sponsor of the Chicago Marathon in 2015. Here's a round-up of what's going on and what it might mean to event owners.

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Destination Spotlight

'Do It All' in Deschutes, Oregon

Deschutes Fair and Expo Center, with its amenities and capabilities, has planners thinking outside the show ring and past the rodeo image. This multi-purpose arena located in Redmond, Oregon, can host everything from wrestling to motor sports, from gymnastics to basketball, and much more. In fact, not only does the Deschutes Fair and Expo Center have surprises at every turn, but its Central Oregon location has its own share of delights in store for event owners and organizers, athletes, families and fans. "Our slogan is, 'We really can do it all!'" says Roxia Thornton Todoroff, director of sales for the Deschutes Fair and Expo Center. "Sports events organizers will be amazed at everything we have to offer."

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Featured Destination

Open Up to Adventure: Snohomish County

Open yourself up to adventure in Snohomish County, Washington. It's the perfect backdrop for any sports event, and it's perfectly accessible as well: 15 miles north of Seattle, less than 100 miles south of Vancouver, British Columbia, and in the heart of the Pacific Northwest.

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In other news and commentary...
Boston University Study Links Youth Tackle Football to Early Brain Problems

The news keeps getting worse for youth football. A study by researchers at Boston University's School of Medicine suggests playing tackle football before the age of 12 could lead to earlier onset of cognitive, behavior and mood problems later in life.

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Varsity Letters for Gaming? NFHS Announces eSports Plan

In a decision that is sure to excite some (and disgust others), the National Federation of State High School Associations has announced a pilot partnership with an online gaming provider, with an eye toward providing a varsity experience for students in 15 states.

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Louisiana Bass Tournaments Lose Battle but Vow to Fight On

The state known as the "sportsman's paradise" might be paradise lost for now but advocates are fighting on. The defeat of a bill that would have opened public access for fishing tournaments hasn't slowed down B.A.S.S. and the Louisiana Sportsman's Coalition, who say they will re-introduce the measure next year.

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World Surf League Hosts First Non-Ocean Event - at a Wave Pool

Surfing history was made this month when the World Surf League hosted its first event at a wave pool. The WSL Founders' Cup of Surfing (a historic region-versus-region team event featuring a cross-section of the world's best surfers) was held at Surf Ranch in Lemoore, California. And hey, no sharks.

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BigNameBnb? Marriott Has Opened Its Own Homeshare Program: What it Can Mean to Event Owners

In a classic case of "If you can't beat 'em, join 'em," Marriott is walking in Airbnb's footsteps by launching its own homeshare program. The program could provide not only more lodging options but a way for sports event owners to track room nights for off-the-grid participants.

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Tie-ins with the Royal Wedding are Match Made in Heaven for Sports Event Owners

The royal wedding of Prince Harry and Meghan Markle is this Saturday, and if you thought the sports and travel industry would miss out on cashing in, you're (as they say across the pond) simply daft. The big day has inspired countless leisure travel packages and sports tie-ins as well.

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Inside Events

Inside Events: Cardio Tennis

May is Play Tennis Month, but getting non-players engaged when tournaments come to town is a challenge. A tennis-centric group fitness program works with events to bring in new participants, provide additional revenue and boost participation. Learn how Cardio Tennis works with event owners to benefit their revenue.

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Instagram Photo of the Week

The Colorado Springs Sports Corp is gearing up for the Pikes Peak Airstrip Attack, a half-mile side-by-side speed trap racing event at the Colorado Springs Airport, June 16-17, 2018. | Instagram | Twitter | Facebook

Send us your photos! Send them directly to us or use #SportsDestinations in your posts. Select photos will be presented on sportsdestinations.com, SDM Blitz and in the latest issues of Sports Destination Management magazine. Use #SportsDestinations via Twitter or Instagram.

Read the latest issue of Sports Destination Management

March/April 2018

March/April 2018

The March/April issue is all about the change of seasons. Athletes are finding their way back to fields, courts, trails and roads that have been slumbering under snow and ice - at least in many parts of the country. Planners, meanwhile, are scrambling to get ready for this spring and put contracts in place for next year's events. This issue of SDM can help, with features on soccer, golf and swimming/diving. Don't miss our articles on medical planning, housing, photography and the benefits of planning off-peak events. Start your new season here.

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