June 13, 2018 | Sports Destination Management
Issue #86: June 13, 2018

Tying Swim Events to World Record Attempts Can Yield Big Returns

Getting swim parents to show up to a meet isn't hard. But how do you get the media and the community engaged? A free annual event designed to promote water safety can hold the answer. What's more, you'll have the bragging rights to say you were part of a world record. Learn about the World's Largest Swimming Lesson.

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Destination Spotlight

Irvine Ups its Sports Destination Game

Dave Lucey repeats himself a lot these days, but he doesn't mind. "The new Orange County Great Park Sports Complex is 194 acres - more than twice the size of Disneyland," the sales manager for Destination Irvine says about the facility that, by this summer, will boast a 2,500-seat soccer stadium, 25 lighted tennis courts, seven softball and baseball diamonds, six lighted multi-purpose fields and five sand volleyball courts. The city has some other impressive numbers: 4,700 hotel rooms and more than 280 sunny days a year. Learn about the community that has welcomed high-profile events, from Olympic swimming (in 1984) to the Softball Champions Cup 18U Junior Olympics Showcase and the USA Water Polo National Junior Olympics (both in 2017).

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Featured Destination

Looking for a New Destination for Your Youth Baseball Tournament?

Located in the charming town of Athens, known as the "gateway to East Texas," Coleman Park is the destination for youth baseball in Athens, Texas. Located just 75 miles from Dallas, it's the perfect home base.

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In other news and commentary...
2018 Reader's Choice Award Winners Announced by Sports Destination Management

"Nominations exceeded expectations. We were overwhelmed by the volume and scope of entries - from destinations to venues to the services and vendors that have become staples of this industry," said publisher, Fonda Johnson.

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Father Figure: Sports Event Tie-Ins Can Benefit from the Relationship

It's not a bad thing for planners of sports events that Father's Day arrives at the confluence of baseball season and the last weeks of school. It's also held under (ideally) sunny skies, unlocking even more potential activities, resulting in tie-ins galore and increased economic impact.

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Paradigm Shift for Event Owners: Baseball Finding Favor Among Hispanics

With Hispanic individuals comprising almost one-third of all Major League Baseball players, the sport's Latino fan base is increasing. And that has led to new outreach, new initiatives and new methods of engagement. Will events at other levels need to prepare themselves? Some already have.

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Raising the Periscope on eSports: New Tournaments, Initiatives and Even College Scholarships

Ready for a look around the eSports landscape? There are plenty of new developments. ESPN's direct-to-consumer streaming service, ESPN+, will add League of Legends gaming competitions to its online programming this summer. Other news: college scholarship funds are available and there are initiatives to bring in more women.

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Displaced Puerto Rican Workers Helping Fill Positions in Hospitality, Sports Venues

As Puerto Rico (very) slowly rebuilds after Hurricane Maria, many displaced island residents are already seeking employment on the mainland at hotels and resorts, golf courses, tourist attractions and equestrian facilities such as rodeo grounds and racetracks. Facing a shortage of immigrant workers on visas, employers are welcoming them in.

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By the Numbers: 2018 FIFA World Cup

Fact: Team USA won't be on the field when the 2018 FIFA World Cup begins tomorrow. Also fact: we can still enjoy one of international sport's signature events. And whether or not you're in the United Bid's corner, you can crunch these numbers while watching the action.

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Inside Events

State Games of America

In 2017, State Games of America, a biennial Olympic-style event, hosted 12,000 athletes from 47 states as well as the District of Columbia, Canada and the Virgin Islands, competing in 47 sports hosted at 35 venues throughout West Michigan. It also brought $10 million in economic impact. Those are great numbers but the story behind them is even more compelling.

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Instagram Photo of the Week

Jason Wynyard of New Zealand competes in the  Stihl TIMBERSPORTS┬« Championship, held in Marseilles, France. Wynyard, a former World Champion, came in second to Canada's Stirling Hurt. | Facebook | Twitter | Instagram

Send us your photos! Send them directly to us or use #SportsDestinations in your posts. Select photos will be presented on sportsdestinations.com, SDM Blitz and in the latest issues of Sports Destination Management magazine. Use #SportsDestinations via Twitter or Instagram.

Read the latest issue of Sports Destination Management

May/June 2018

May/June 2018

A fascinating aspect of our industry is the way the moving parts - event owners, destinations, venues and services - create the dynamic whole. This issue bears that out, with insights from all corners. You can learn not just about sports (we're highlighting baseball, track & field and fishing) but about hot-button industry topics (sports for senior athletes, creating the athlete relationship and maximizing economic impact). In addition, we've honored longtime favorites in our industry, with the Reader's Choice Awards. Who's being recognized? Read on to find out!

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Last word...

"There is simply no better way to generate buzz for soccer in your country than having your team in the World Cup."

~Clint Smith, professional soccer player

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