Tying Swim Events to World Record Attempts Can Yield Big Returns
Getting swim parents to show up to a meet isn't hard. But how do you get the media and the community engaged? A free annual event designed to promote water safety can hold the answer. What's more, you'll have the bragging rights to say you were part of a world record. Learn about the World's Largest Swimming Lesson.
Irvine Ups its Sports Destination Game
Dave Lucey repeats himself a lot these days, but he doesn't mind. "The new Orange County Great Park Sports Complex is 194 acres - more than twice the size of Disneyland," the sales manager for Destination Irvine says about the facility that, by this summer, will boast a 2,500-seat soccer stadium, 25 lighted tennis courts, seven softball and baseball diamonds, six lighted multi-purpose fields and five sand volleyball courts. The city has some other impressive numbers: 4,700 hotel rooms and more than 280 sunny days a year. Learn about the community that has welcomed high-profile events, from Olympic swimming (in 1984) to the Softball Champions Cup 18U Junior Olympics Showcase and the USA Water Polo National Junior Olympics (both in 2017).
|In other news and commentary...|
|By the Numbers: 2018 FIFA World Cup|
Fact: Team USA won't be on the field when the 2018 FIFA World Cup begins tomorrow. Also fact: we can still enjoy one of international sport's signature events. And whether or not you're in the United Bid's corner, you can crunch these numbers while watching the action.
State Games of America
In 2017, State Games of America, a biennial Olympic-style event, hosted 12,000 athletes from 47 states as well as the District of Columbia, Canada and the Virgin Islands, competing in 47 sports hosted at 35 venues throughout West Michigan. It also brought $10 million in economic impact. Those are great numbers but the story behind them is even more compelling.
|Instagram Photo of the Week|
Jason Wynyard of New Zealand competes in the Stihl TIMBERSPORTS® Championship, held in Marseilles, France. Wynyard, a former World Champion, came in second to Canada's Stirling Hurt. | Facebook | Twitter | Instagram
Send us your photos! Send them directly to us or use #SportsDestinations in your posts. Select photos will be presented on sportsdestinations.com, SDM Blitz and in the latest issues of Sports Destination Management magazine. Use #SportsDestinations via Twitter or Instagram.
|Read the latest issue of Sports Destination Management|
A fascinating aspect of our industry is the way the moving parts - event owners, destinations, venues and services - create the dynamic whole. This issue bears that out, with insights from all corners. You can learn not just about sports (we're highlighting baseball, track & field and fishing) but about hot-button industry topics (sports for senior athletes, creating the athlete relationship and maximizing economic impact). In addition, we've honored longtime favorites in our industry, with the Reader's Choice Awards. Who's being recognized? Read on to find out!
|Read the entire issue |View the digital version |Issue archive|
"There is simply no better way to generate buzz for soccer in your country than having your team in the World Cup."
~Clint Smith, professional soccer player
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