PGA TOUR Unveils Official Jerky and Meat Snack Sponsor
21 Oct, 2019
The PGA TOUR and Kingmade Jerky announced today a new, multi-year marketing relationship that designates Kingmade Jerky as the "Official Jerky and Official Meat Snack of the PGA TOUR." Kingmade Jerky has gained a loyal following among diehard golf enthusiasts for its flavorful, nutritious snacks and continues to build momentum as the brand expands its reach to even more golf fans, fitness enthusiasts and individuals/families who value quality portable snacks to meet their active lifestyles.
Kingmade Founder Jeff King began his love for the game of golf at age 9, started his career as a professional caddie in 1998 and has worked with some of the world’s best players on the greatest stages in golf. In 2012, he began creating jerky recipes in his home kitchen in McKinney, Texas, and within a few weeks, he brought his beef jerky out to the course as a snack for himself. “A couple of players tried it and said it was the best jerky they had ever tasted and a few weeks later, other players were asking for my jerky and started sending me flavor ideas,” King said. “I worked hard to refine the recipes that players had given me to make the healthiest, best-tasting jerky ever. Demand soared and realized I was onto something big.”
“Kingmade Jerky is a natural fit for the PGA TOUR and our players," said Matt Iofredo, Vice President of Licensing & Merchandising PGA TOUR. “We share a commitment to health, active lifestyles and quality, and we look forward to working together with Kingmade to share this product with our fans."
Bushwood Investment Partners, LLC recently provided a round of growth capital for Kingmade. “We were excited by the opportunity to participate in a high-growth category, with products that are best in class in both taste and nutritional value, and Jeff’s authentic story of building the brand with valuable contributions from multiple elite athletes,” said Tom Ponder, General Partner of Bushwood. “It is rare to see these three factors come together so seamlessly, and with the terrific PGA TOUR partnership, we are honored to be involved in the brand’s continued growth and success.” In conjunction with the investment, Ponder is serving as CEO of Kingmade Jerky.
As part of the PGA TOUR's Official Marketing Partner program, Kingmade Jerky will activate the partnership at key tournaments, including during the upcoming FedExCup Playoffs, and be featured on PGATOUR.COM, SiriusXM Radio and via the TPC Network.
To learn more about Kingmade Jerky and to purchase online, please visit www.kingmade jerky.com.
About Kingmade Jerky: For the avid golf and lifestyle enthusiasts, Kingmade Jerky is the ultimate Cinderella story. Started by a caddie and refined to nourish and fuel his players, Kingmade Jerky’s premium snacks are not only delicious and tender, they’re also healthy, which has created a diehard following from some of the world’s top golfers and garnered support from the PGA TOUR. Created in a home kitchen and refined on the road, Kingmade Jerky is the Official Jerky and Meat Snack of the PGA TOUR. Kingmade Jerky only uses top-quality ingredients — including premium, grass-fed flank steak, which requires far less salt and sugar to deliver a tender, flavorful, top-quality snack that stands out from the pack. Kingmade Jerky is available in three nutritious flavors: Classic, Buffalo and Sweet Chili.
About PGA TOUR: By showcasing golf's greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world's best players, hailing from 27 countries (90 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to 226 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2018, tournaments across all Tours generated a record $190 million for local and national charitable organizations, bringing the all-time total to $2.84 billion.
The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Florida.