Perry Ellis International, Inc. and the PGA TOUR® Announce Extension and Expansion of Accessories Licensing Partnership to Complement the PGA TOUR Golf Apparel Lifestyle
7 Dec, 2020
Perry Ellis International’s golf division (PEI Golf) announced today an extension of its license agreement with the PGA TOUR to produce golf accessories and training aids under the PGA TOUR brand, as well as the addition of important new product categories and initiatives. The parties agreed to extend the license agreement, which was initially set to expire in 2022, through December 31, 2025.
Under this extended and expanded agreement, PEI Golf will now become the exclusive licensee for PGA TOUR branded headwear distributed and sold at traditional retail channel such as department stores, sporting goods stores, and e-commerce outlets. The addition of headwear is a natural extension to PEI Golf’s successful PGA TOUR branded apparel program, which the company has exclusively produced and distributed since 2004. Additionally, PEI Golf will launch a dedicated sun protection category, called PGA TOUR SOLAR, that will offer consumers a variety of products to provide enhanced protection against ultraviolet radiation while enjoying golf or other outdoor activities. The PGA TOUR SOLAR assortment will feature UPF 50+ products inclusive of long sleeve crews, sleeves, gaiters, gloves and shrugs for both men and women.
“Perry Ellis International has been a proud licensee of the PGA TOUR for over 16 years with continued global distribution. Our partnership flourishes by providing innovation and technology in design resulting in the development of new relevant product categories that appeal to consumers who enjoy the game of golf,” stated Oscar Feldenkreis, President and CEO.
“Golf is experiencing exciting growth in both viewership and participation rates,” said Len Brown, Chief Legal Officer and EVP of Licensing of the PGA TOUR. “The PGA TOUR is pleased to work with Perry Ellis International to continue bringing products to the marketplace that will enhance consumers’ enjoyment of this great sport.”
PEI Golf initially began introducing PGA TOUR branded golf accessories and playing aids to the retail marketplace in spring 2019, originally launching with core golf accessories (gloves, towels, ball markers, head covers, belts, etc.) and cold weather accessories. The product line, which has steadily grown since its initial launch, will now include training aids (putting cups, chipping net and putting systems), a variety of headwear styles and the expanded line of sun protection items.
The accessories license agreement, as well as the agreement PEI Golf enjoys with the PGA TOUR that covers men’s, ladies, and youth apparel, was brokered and is managed by CAA Sports Licensing, the PGA TOUR’s exclusive licensing agency.
“Success in the retail marketplace requires a strong partnership with a mutual commitment to invest in and build a brand for long-term success,” said Scott Bouyack, Co-Head of CAA Sports Licensing. “As they enter this new agreement, Perry Ellis International and the PGA TOUR have reinforced their commitment to continue evolving this program, which has uniquely turned the authenticity of the PGA TOUR brand into a highly successful consumer product initiative.”
About PGA TOUR:
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions more than 130 tournaments on the PGA
TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 29 countries and territories (94 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to 212 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2019, tournaments across all Tours generated a record $204.3 million for local and national charitable organizations, bringing the all-time total to more than $3 billion.
Fans can follow the PGA TOUR on PGATOUR.COM, the No. 1 site in golf, on the PGA TOUR app and on social media channels, including Facebook, Instagram (in English, Spanish and Korean), LinkedIn, Twitter, WeChat, Weibo, Toutiaoand Douyin.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances. The company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The company, through one or more of its subsidiaries, enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. Additional information on the company is available at http://www.pery.com.