Rapala Signs on as Sponsor of Association of Collegiate Anglers
23 Sep, 2019
The Association of Collegiate Anglers is excited to announce that Rapala will be joining the Bass Pro Shops Collegiate Bass Fishing Series as a series and media sponsor for the 2019-2020 season. As a part of this partnership, the following brands: Rapala, VMC, and Sufix, will now be affiliated with the elite college trail and the new podcast. Rapala has a storied history as one of the top brands in the sport, and they are looking to continue this tradition for years to come by supporting this younger generation of anglers.
“It is inspiring to see the high school and college level anglers flourish around the country, and Rapala is proud to continue to find ways to support this growth” – Matt Jensen, Director of Marketing for Rapala USA. “Our new partnership with ACA Collegiate Bass Fishing Series is designed to help strengthen our communication and support to all their anglers throughout the season. This is going to be fun!”
Rapala has even shifted its online and TV spots towards the younger and independent audience by launching a new Rapala GET ACTION spot in 2019. Rapala took a quote from the 26th president and conservationist Teddy Roosevelt, and built a campaign around showing off young anglers getting fishing action all around the country. You can see the 60 second version here.
Rapala will be providing a discount program tailored to the college anglers. Teams competing in ACA ran events will be eligible for key discounts off products from brands associated with Rapala VMC. For eligibility and discount information, email firstname.lastname@example.org. Various products will also be included in giveaways, and prize packages throughout the upcoming season.
“It’s exciting to continue to see so many of the top fishing brands in the nation step up and invest in programs to help scholastic level fishing. These new programs, and the support of the popular collegiate podcast, will be something that will benefit college fishing programs nationwide. We’re also excited to see the associated brands rolling out new products that the college anglers will have access to,” said Wade Middleton, Director of Association of Collegiate Anglers and President of CarecoTV.
As part of this partnership, Rapala is now the title sponsor of the Rapala #WeAreCollegiateBass Podcast. This podcast is the premier audio program for college fishing that highlights the School of the Year race, talks with industry professionals, and provides the latest college fishing news. The #WeAreCollegiateBass Podcast publishes new episodes every Thursday. To listen to past episodes, and keep up with all things college fishing, click here.
“The 2019/20 Season now partnered with ACA is all about connecting our brands with the future of the sport,” states Jensen. “We want to help make fishing fun, successful, and a lifetime sport, and it will be exciting to connect many of our Rapala Pro Staff and marketing team to the #WeAreCollegiateBass Podcast.”
For more information about the Bass Pro Shops Collegiate Bass Fishing Series, please visit www.CollegiateBassChampionship.com.
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About the Association of Collegiate Anglers: The Association of Collegiate Anglers (ACA), a division of CarecoTV, is a tournament organization created to facilitate growth, development, and structure within competitive collegiate bass fishing. The ACA created the original BoatUS Collegiate Bass Fishing Series,14 seasons ago, which is now the Bass Pro Shops Collegiate Bass Fishing Series, and the longest running collegiate bass fishing series in existence. The ACA provides support to dozens of school operating regional events nationwide, and owns the Bass Pro Shops Collegiate Bass Fishing Series, Bass Pro Shops School of Year Program, and associated assets. The ACA also provides the largest amount of televised coverage of any collegiate fishing series with dedicated programming on several television networks ranging from Discovery Channel, CBS Sports, NBC Sports, Pursuit Channel, World Fishing Network, as well as other regional and national networks. For more information on the ACA or the Bass Pro Shops Collegiate Bass Fishing Series, visit www.CollegiateBassChampionship.com. For more information on Bass Pro Shops, visit www.BassProShops.com. For more information on CarecoTV, visit www.CarecoTV.com.