December 13, 2017 | Sports Destination Management
Issue #74: December 13, 2017

Holiday-Themed Events are Raking in the Dough, Dough, Dough

Your belief (or lack thereof) in Santa isn't going to change this: December is the most wonderful time of the year for sports business. Winter breaks from school mean youth sports travel. The season of giving abounds. People are trying to be healthy. And holiday-themed events couldn't be hotter. more

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Destination Spotlight

An Outdoor Sports Paradise in Northern California

When it comes to outdoor activities and adventures, Redding, California, is a paradise with endless possibilities. Located right on the Sacramento River, 160 miles north of Sacramento and about a three-hour drive north of San Francisco, Redding offers outdoor options for all ages. This beautiful location, cradled by Mount Shasta and Mount Lassen, has more than 300 days of sunshine a year, cementing the town's claim to being the "sunniest city in California." The area has an abundance of state and national parks, along with all types of water sports. In fact, the Sacramento River National Recreation Trail, with its miles of opportunities, is nicknamed the "Gem of the U.S. Trail System." more

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Featured Destination

Make This Your 2018 Sports Event Destination

Our predictably sunny days and hardworking Experience Columbia SC Sports team pair perfectly to provide an ideal planning experience for anything from football, baseball and basketball to quidditch, lacrosse and rowing. Come meet our destination, our staff and our many satisfied visitors. more

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In other news and commentary...
With Olympics in View, eSports Makes 2017 a Year to Remember

Despite the always heated debate regarding whether or not they are, in fact, actually sports, eSports continues to evolve. The past year has been particularly eventful, with developments taking place so quickly they're often difficult to track. Here's a playback of the top eSports news from 2017. more

Cheer Vaults into the International Spotlight via Winter Olympics

When Team USA competes this winter in PyeongChang, expect there to be some additional vocal support outside of the parents, friends and the diehard fans who will make the bucket-list trek to the Olympics. Expect cheerleaders. It's a development that has the sports community buzzing. more

Outdoor Venues, Sports Events, Struggle to Regulate Drone Use

Outdoor sports events, which have confronted various security threats over the years, now have a new one: drones. This follows a recent incident in which a man (who was later arrested) used an unauthorized UAV to pepper a crowd at an NFL game with propaganda leaflets. more

Minneapolis Pinning Hopes for Increased Tourism, Jobs on Super Bowl

Christmas is closer than the Super Bowl, so it's appropriate that Minneapolis, host of the big game, has a wish list. In addition to the economic impact (that's a given, after all), organizers want the event to attract jobseekers and tourists and even inspire local children to get fit. more

American Football Fumbling Shot at Olympic Inclusion

While much of the United States has been consumed with the national anthem debate in professional football, other disruptions are occurring on a global level and are expected to impact the future of American football as a potential Olympic sport. And we don't mean that in a positive way. more

With a Bid on International Table Tennis, San Jose Spins into the Limelight

When Dionne Warwick hit the charts in 1968 with "Do you know the way to San Jose," she put the city on the pop culture map. Nearly 50 years later, organizers are hoping international table tennis learns the way to San Jose, already a U.S. hub for the sport. more

Inside Events

Inside Events: Chanukah Run-a-Latke 5K

Reindeer runs. Santa 5Ks. Jingle bell jogs. There aren't many sports events for those without a Christmas tree. Enter the Chanukah Run-a-Latke 5K. What started as a synagogue-sponsored family fun run has become a three-state (and growing) phenomenon. Meet the all-inclusive community run celebrating the festival of lights. more

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Instagram Photo of the Week

The California Rodeo Salinas is honored to be recognized as a 2017 Champion of Economic Impact in Sports Tourism by Sports Destination Management. Read the press release on or on our Facebook page. @cityofsalinas @sportsdestinationmanagement | Instagram | Facebook | Twitter

Send us your photos! Send them directly to us or use #SportsDestinations in your posts. Select photos will be presented on, SDM Blitz and in the latest issues of Sports Destination Management magazine. Use #SportsDestinations via Twitter or Instagram.

Read the latest issue of Sports Destination Management

November/December 2017

November/December 2017

The November/December issue not only heralds the end of one year and the beginning of another, but it brings the pinnacle of our work: the announcement of the winners of our annual awards program, Champions of Economic Impact in Sports Tourism. Whether enormous tournaments or smaller niche sports, each award-winning event has a common denominator: they're good for the local economy. We have an excellent issue to showcase them as well, including features on tennis, volleyball, equestrian and rodeo. Open the issue and let the inspiration begin. more

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