Just when you thought it was safe to go back into the water. (That's a reference for those in and prior to the Baby Boomer Generation; Google it, you young'uns.) A Texas town is capitalizing on its local lake - with on-the-water showings of Jaws. Swimming event owners, take notes.

Another one bites the dust. The Alliance of American Football, previously set for a late April championship, has been, according to league officials, "suspended." (Translation: it suffered the same fate as other spring football leagues.) Which, of course, begs the question: why does this business model persist?

If you thought you were seeing more card decks for sale (everywhere!) and more poker tournaments offered, you're right on the money. Poker is growing in popularity across all age groups in the U.S. and tournaments and fundraisers create excellent economic impact for cities hosting them.

FIFA, staggering away from the wreckage of its scandal, notes that while many revenue streams are flat, income on the esports front is increasing exponentially. And media rights to those game finals are another welcome boon. Esports, it seems, has emerged as the unlikely hero of this bizarre tale.

If the NCAA Women's Sweet 16 and Elite Eight games happen in Vegas, will they stay in Vegas? Odds are they will. And some college coaches think it may be the answer to maintaining strong attendance and economic impact, something the tournament has been striving for.

Pole sports (that would be pole dancing, not pole vaulting) continues to work toward acceptance in the sports world and its efforts are beginning to pay off. But the emerging sport also seems to be experiencing what has become a rite of passage: multiple governing bodies wrestling for position.