Sports have come a long way since the ancient Greeks wrestled and raced their way to glory. We’ve seen the evolution of new disciplines among old, familiar sports (beach volleyball and synchronized swimming, for example) – and we’ve also seen the emergence of entirely new sports. From drone racing to esports to competitive marching band, we are constantly redefining sports and to finding new ways to host them. In this, our awards issue, we see both new and familiar sports, and we honor all of them. It’s because of everyone that our industry is so strong, so vibrant and so varied.
One of the key secrets to creating a successful and sustainable event is telling a story that emotionally connects to all the people involved and makes the event instantly recognizable – even months or years later. Learn how to create the strong brand that athletes and families remember easily. more....