A fascinating aspect of our industry is the way the moving parts – event owners, destinations, venues and services – create the dynamic whole. This issue bears that out, with insights from all corners. You can learn not just about sports (we’re highlighting baseball, track & field and fishing) but about hot-button industry topics (sports for senior athletes, creating the athlete relationship and maximizing economic impact). In addition, we’ve honored longtime favorites in our industry, with the Reader’s Choice Awards. Who’s being recognized? Read on to find out!
After experiencing an extended period of growth from 1995-2013, USA Triathlon’s participation numbers have decreased slightly in recent years. Similar trends are reflected in the endurance industry overall, with fewer participants entering cycling and running races than in years past. Still, more than 360,000 people completed a triathlon in 2017. more....