The adage is “The more things change, the more they remain the same.” But in sports, with new technologies in sports equipment and playing surfaces, and athletes who push and expand the limits, we see a continued evolution. This issue reviews both traditional sports (running and lacrosse) as well as those that continue to evolve (combat sports, quidditch and cheer). We also have excellent pieces from industry thought leaders with cutting-edge ideas on volunteer management, hotel negotiations, social media marketing and risk management. Get set to learn something new on every page.
Lacrosse has ditched its niche status, becoming one of the fastest-growing team sports in America. From 2001 to 2017, total participation skyrocketed 226 percent in both genders and across all levels. The sport also presents an excellent opportunity for communities. Here are some where it’s growing. more....