The adage is “The more things change, the more they remain the same.” But in sports, with new technologies in sports equipment and playing surfaces, and athletes who push and expand the limits, we see a continued evolution. This issue reviews both traditional sports (running and lacrosse) as well as those that continue to evolve (combat sports, quidditch and cheer). We also have excellent pieces from industry thought leaders with cutting-edge ideas on volunteer management, hotel negotiations, social media marketing and risk management. Get set to learn something new on every page.
It’s easy to think that organic social media is the silver bullet to promoting your business, but what many have learned is this: it’s not that easy. Quality promotions require strategy and know-how. Think beyond the Like button to develop a successful marketing and publicity campaign for your event. more....