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VisitPITTSBURGH’s National Sales Director Named Outstanding Affiliate

6 Jul, 2015


Sara Holzer, national sales director of VisitPITTSBURGH, the official tourism promotion agency for Allegheny County, has been awarded the Outstanding Affiliate of 2015 by the Pittsburgh Society of Association Executives (PSAE).

“We are thrilled that Sara has received such an honorary award,” said Karl Pietrzak, vice president of convention sales at VisitPITTSBURGH. “She has a strong work ethic and a dedication to both VisitPITTSBURGH and PSAE. I can’t think of a more deserving recipient.”

Holzer joined VisitPITTSBURGH in 2004 as an administrative assistant in the Convention Sales Department after graduating from Shippensburg University. In 2006, she was promoted to events manager and was in charge of managing familiarization tours and coordinating trade shows. Holzer was promoted again, in 2008, to her current position of national sales director. She is responsible for generating new convention and meeting bookings and handles national association accounts in Pennsylvania, Ohio, Indiana, Kentucky and Michigan.

The PSAE Outstanding Affiliate Award recognizes an individual from an Affiliate Member Organization who has contributed substantially to PSAE over the past year. The criteria to be nominated for the award includes serving as an affiliate for at least three years and possessing high ethical standards.

VisitPittsburgh is the official tourism marketing and promotion agency of the Pittsburgh region. It is dedicated to generating convention, trade show and leisure travel business for the Pittsburgh region.

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