ROKA and U.S. Masters Swimming Announce Official Partnership
15 Feb, 2016
ROKA Sports, Inc., a premium multisport brand has announced a multi-year official partner agreement with U.S. Masters Swimming, the national governing body for adult swimming in the United States.
The ROKA brand burst into the triathlon and swimming markets in 2013 and was quickly embraced by top athletes. "ROKA was founded by former All-American swimmers, so swimming is in our DNA. We're so excited about our partnership with U.S. Masters Swimming and look forward to working closely with USMS and elevating the training of the Masters community by offering products that define the performance standard," says Ryan Dolan, Vice President of Sales and Marketing for ROKA.
USMS is excited to introduce ROKA to its diverse membership. "ROKA and U.S. Masters Swimming share a commitment to fitness and healthy living, and our mutual devotion to swimming embodies both those aspirations. Together we have a unique opportunity to give our community the latest insights and information on products and training that will empower swimmers of all abilities, inspiring them to achieve their best," says Kyle Deery, Marketing Director for USMS.
About ROKA: ROKA is a premium multisport brand dedicated to empowering athletes with the performance technologies they need to realize and redefine their potential. Like the athletes it serves, ROKA believes reaching one's best is not a destination but the first step on the next journey of greatness, and the company continually strives to achieve the most innovative, premium products available for those who demand the best.
ROKA was founded by two former Stanford All-American swimmers who, after being frustrated by the offerings on the market, set out to make the fastest wetsuits on the planet. After launching in 2013, ROKA has seen tremendous growth, and its products are now relied upon by numerous world-class athletes including ITU World Champions, IRONMAN® Champions and Olympic medalists. Today, ROKA continues to make a difference for athletes who share its passion for excellence, and the company is building on its reputation for quality, performance and unsurpassed customer experience as it expands into new product categories. For more information, visit rokasports.com
About U.S. Masters Swimming: U.S. Masters Swimming is a nonprofit national governing body that promotes health, wellness, fitness, and competition for adults through swimming. USMS has more than 1,500 adult swim programs across the country and promotes information via the bimonthly member magazine, SWIMMER, monthly eNewsletters, STREAMLINES, and website, usms.org. USMS sanctions and promotes pool, open water, and virtual events and competitions. Nearly 65,000 adults are registered members of U.S. Masters Swimming.