Marketing & Sponsorships

Richmond 2015, USA Cycling, USN Launch 'Making Legends' for Road Worlds

13 Jul, 2015

Richmond 2015, USA Cycling and Universal Sports Network announced today the launch of Making Legends, a new short-form digital series that features USA Cycling’s preparations for the 2015 UCI Road Cycling World Championships in Richmond, Va., to be held Sept. 19-27. Premiering today on USA Cycling’s YouTube channel, the eight-episode series showcases USA Cycling men’s and women’s athletes in their quest to top the podium in Richmond while showcasing their sport to new and future generations of fans.
New episodes of Making Legends will premiere every Wesnesday on USA Cycling’s YouTube channel and will be subsequently available on Richmond 2015, USA Cycling and Universal Sports’ websites and social media channels as well as on Universal Sports’ linear network during cycling programming and highlights shows. 
“For the first time in 30 years, American athletes, riders and fans alike will have the opportunity to experience the World Championships on home soil,” said Rob Borland, CMO of USA Cycling. “Making Legends will provide a behind-the-scenes look at the sport and on the ground training in Richmond 2015 as they prepare for one of the biggest challenges our sport has to offer.”
Each episode of Making Legends will highlight one aspect of the USA Cycling organization and what it will take to compete at the World Championships including the elite men’s and women’s teams, U23 and junior programs as well as the host city of Richmond itself. In the premiere episode of the series, Making Legends: Road to Richmond, USA Cycling’s riders talk about the importance of racing on home soil and excitement the courses in Richmond will bring to both riders and spectators.
“I’m excited to show people who have never seen cycling first-hand how exciting our sport can be,” women’s elite rider Evelyn Stevens said.
In addition to Stevens, athletes featured throughout the series include Carmen Small, Megan Guarnier, Ben King, Taylor Phinney and Alex Howes.
“Cycling’s a niche sport here in the U.S. It’s always growing and always getting more popular,” Phinney said. “Having events like the World Championships here in Richmond are going to further promote the sport that we love.”
“I feel a little pressure having this jersey,” Howes said about wearing the red, white and blue kit. “I also feel that I don’t have the weight of a nation on me, but that I have the nation pushing us up.”


The UCI Road World Championships attracts 1,000 of the world’s best cyclists who take this rare opportunity to compete for their countries, just as they do during an Olympic Games. The United States will serve as the host country for the first time since 1986, when Colorado Springs, Colo., staged the event. Universal Sports will air extensive coverage of the 2015 UCI Road Cycling World Championships.

About Richmond 2015, Inc.: The 2015 UCI Road World Championships, cycling’s pinnacle event, will be held Sept. 19-27, 2015 in Richmond, Va., and is expected to attract as many as 450,000 onsite spectators from the Richmond region and across the globe over the course of the nine-day event as well as a worldwide TV audience in the hundreds of millions.
Richmond 2015, Inc., is the independent nonprofit corporation responsible for the organization, management and promotion of the 2015 UCI Road World Championships.  Partners of Richmond 2015 include Altria, Anthem, CarMax, ChildFund International, Cushman & Wakefield | Thalhimer, Davenport & Company, Dominion, Genworth, Hourigan Construction, Kings Dominion, Lansing Building Products, MARTIN’S Food Markets, MWV, McGuireWoods, Norfolk Southern, PIASCIK, The Community Foundation, TowneBank, University of Richmond, VCU Medical Center and Williams Mullen.
In addition to its corporate partners, the Commonwealth of Virginia, the City of Richmond, Hanover County and Henrico County are all key partners of Richmond 2015. For more information about Richmond 2015 visit and connect on Twitter and Facebook.
About USA Cycling: Recognized by the United States Olympic Committee and the Union Cycliste Internationale, USA Cycling is the official governing body for all disciplines of competitive cycling in the United States, including road, track, mountain bike, BMX and cyclo-cross. As a membership-based organization, USA Cycling comprises 64,000 members; 2,700+ clubs and teams; and 34 local associations. The national governing body sanctions over 3,100 competitive and non-competitive events throughout the U.S. each year and is responsible for the identification, development, and support of American cyclists. To learn more about USA Cycling, visit
About Universal Sports Network: Universal Sports Network, a partnership between NBC Sports and InterMedia Partners, LP, is the premier multi-platform media destination for Olympic-related sports programming in the United States.  Offering more than 1,200 hours of original programming each year, Universal Sports has exclusive rights to world and national championship events in a wide array of sports, including swimming, track and field, gymnastics, cycling, skiing, figure skating and rugby. Whether on television, online, or on the go with mobile and tablet applications, Universal Sports offers a four-screen experience to fans of global sports every day of the year. For more information, please visit


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