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JM Smucker Named Official Sponsor of US Olympic and Paralympic Teams Through 2016

9 Mar, 2013


Arrangement to Become Effective Immediately

The United States Olympic Committee today announced that The J.M. Smucker Company will be an official sponsor of the 2014 and 2016 U.S. Olympic and Paralympic Teams in Sochi, Russia, and Rio de Janeiro, Brazil. Four brands - Smucker's, Folgers, Jif, and Smucker's Uncrustables Sandwiches - will activate within the following product categories: packaged fruit and nut spreads, packaged ground or whole bean coffee, and packaged refrigerated/frozen hand-held sandwiches.

"We have always taken great pride in the athletes that strive to represent the United States in the Olympic Games and are truly honored to have this opportunity to help support their dreams," said Richard Smucker, Chief Executive Officer of The J.M. Smucker Company. "At Smucker our purpose is to help bring families together for memorable moments, and these gifted athletes do exactly the same thing for the entire country with their hard work, determination and, ultimately, unforgettable performances on the world stage."

Smucker's sponsorship of the USOC is effective immediately.

"We're proud to welcome The J.M. Smucker Company and its acclaimed lineup of brands to the U.S. Olympic family and to our steadfast roster of USOC sponsors - the team behind the team," said Scott Blackmun, Chief Executive Officer of the USOC. "This partnership provides America's athletes with valuable support and resources, affording them greater focus toward achieving their lifelong goal of representing the United States at the Olympic Games."

In addition to financial support, all Smucker participating brands will provide athletes and coaches at the U.S. Olympic Training Centers and additional team venues with a variety of delicious food products on a daily basis. The USOC has OTCs in Chula Vista, Calif., Colorado Springs, Colo., and Lake Placid, N.Y., and high performance training centers with nutrition services for U.S. athletes at every Olympic Games.

Smucker is already developing U.S. activation plans around the 2014 Olympic Winter Games. TheSmucker's, Folgers, Jif and Smucker's Uncrustables brands will participate as associate sponsors of Team USA's Road to Sochi campaign.

About The J. M. Smucker Company
For more than 110 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments.  Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin' Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, Café Bustelo®, Café Pilon®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. For more information about the Company, visitwww.smuckers.com.

The J. M. Smucker Company is the owner of all trademarks, except for the following which are used under license: Pillsbury®,the Barrelhead logo and the Doughboy character are trademarks of The Pillsbury Company, LLC;Carnation®is a trademark of Société des Produits Nestlé S.A.; Dunkin' Donuts®is a registered trademark of DD IP Holder, LLC; and Douwe Egberts® and Pickwick® are registered trademarks of Sara Lee/DE B.V.  Borden® and Elsie are also trademarks used under license. Dunkin' Donuts brand is licensed to the Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, dollar stores and drug stores. Information in this document does not pertain to Dunkin' Donuts coffee or other products for sale in Dunkin' Donuts restaurants. K-Cup® and K-Cups® are trademarks of Keurig, Incorporated.

About the USOC:
Founded in 1894 and headquartered in Colorado Springs, Colo., the U.S. Olympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States.  As such, the USOC is responsible for the training, entering and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, while serving as a steward of the Olympic and Paralympic Movements throughout the country. For more information, visit TeamUSA.org.

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