Marketing & Sponsorships

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Huk Performance Fishing to Sponsor Bassmaster Elite Series Event

1 Jun, 2015


Huk, the new performance fishing apparel company, selected what promises to be the hottest Bassmaster Elite Series event of the year — the Aug. 13-16 tournament out of Cecil County, Md. — as the showcase for its coolest clothing for hot weather.
 
The Huk Performance Fishing Bassmaster Elite at Chesapeake Bay is the seventh of nine events in 2015 in the prestigious Elite Series. Competing for the $100,000 first prize are 112 of the country’s best professional anglers, including some of the biggest names in sportfishing.
 
“Huk Performance Fishing is extremely excited to be the title sponsor of the Bassmaster Elite Series at Chesapeake Bay,” said Ben Verner, Huk president.
 
“The opportunity for our brand within the bass fishing community is incredible, and we are proud to be able to offer anglers a competitive advantage, with the function and durability of our gear, as well as technical designs geared directly to help them perform at their best on the water.” 
 
Huk Performance Fishing apparel shirts focus on sun protection with stain release properties and anti-microbial technology fabric. Added mesh at the lower back of the shirts keeps anglers cool and comfortable. The shirts are designed to allow a full range of motion for making casts at any angle. A full lineup of long- and short-sleeve fishing shirts is among the choices of performance clothing available.
 
“We welcome Huk as the title sponsor of one of our exciting Bassmaster Elite Series tournaments,” said Bruce Akin, B.A.S.S. CEO. “The Huk Performance Fishing Bassmaster Elite at Chesapeake Bay is a great platform for introducing comfortable, functional and attractive Huk gear to the performance-minded bass fishing consumer.”
 
Huk became a supporting sponsor of Bassmaster events in December 2014 and introduced their technical fishing clothing to anglers at the 2015 GEICO Bassmaster Classic presented by GoPro in Greenville, S.C.
 
About Huk: Huk Performance Fishing’s mission is to unite all fishermen in the way a “huk” is a piece of equipment common to every single form of angling. From freshwater to salt, offshore to inshore, bait to artificial, spinning to casting to fly — our passion is all the same. Huk clothing represents a fresh take on the fishing world, offering styles that are young and current but still appeal to anglers of all ages. We are there for every fisherman, from the first cast to the last. Huk Performance Fishing unites all anglers regardless of their pursuit. For more information, go to www.hukgear.com or www.facebook.com/HukGear.
 
About B.A.S.S.: B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2), social media programs and events. For more than 45 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
 
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series presented by Allstate, Old Milwaukee B.A.S.S. Nation events, Carhartt Bassmaster College Series presented by Bass Pro Shops, Costa Bassmaster High School Series presented by TNT Fireworks, Toyota Bonus Bucks Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by GoPro.

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