CEVA Named Official Sponsor for U.S. Bobsled and Skeleton Federation
27 Jan, 2014
CEVA to Deliver Team USA's Bobsleds So They Can Focus on Delivering the Gold
CEVA Logistics, a leading global supply chain management company, today announced it has been named the official logistics provider and sponsor for the U.S. Bobsled and Skeleton Federation (USBSF), which is in the process of selecting the team to defend its 2010 Olympic Gold Medal.
The sponsorship expands CEVA's reach into the exciting, multi-billion-dollar area of sports logistics, which requires sophisticated knowledge and global reach to handle the critical, high tech equipment used by athletes, sporting organizations and teams around the world.
In addition to being an official sponsor, CEVA is also the official logistics provider for the USBSF, responsible for transporting nineteen two-man and four-man bobsleds to all World Cup event locations in North America, as well as coordinating transport and storage internationally. On completion of the World Cup events, CEVA will arrange for transfer of the sleds to Sochi, Russia, site of the 2014 Winter Olympics, as Team USA looks to defend its gold medal.
"Sports competition from the World Cup to the Olympics are unifying events, bringing together the world to promote peace, friendship and fair play," said CEVA's Chief Commercial Officer Inna Kuznetsova. "That's why we are excited to support the USA Bobsled and Skeleton Team. Sports competition today requires complex equipment that needs sophisticated care, transport and delivery. This partnership allows us to bring together our passion for sports and our passion for logistics, so we can leverage our operations excellence to help the USBSF deliver their sleds where they need them and when they need them."
"We are quite pleased to add CEVA as a worldwide partner," said Darrin Steele, USBSF CEO. "The global reach of CEVA was a key reason for their selection. We require a true international partner as the team competes on a global basis, so when my General Manager Lenny Kasten introduced me to them, I was thrilled. CEVA provides both the scale and knowledge to ensure transport, delivery and safe storage for all our bobsleds."
CEVA's sponsorship includes a dedicated sled wrapped in the company's burgundy and black logo, which will be seen throughout the entire 2013-2014 World Cup season, which includes races in Calgary, Canada; Park City, Utah; Lake Placid, N.Y.; Winterberg, Germany; St. Moritz, Switzerland; Igls, Austria; and Koenigssee, Germany.
In addition to the dedicated bobsled, CEVA's logo will receive placement on all national team sleds and uniforms, as well as being recognized as an "Official Sponsor" on the USBSF's official website and in all team press releases and newsletters.