Marketing & Sponsorships

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Azhar Muhammad Saul joins Paradigm Sports as Senior Vice President of Strategy and Business Development

26 Oct, 2020


A twenty-plus year established industry veteran, boasts an impressive career in the financial sector most recently as Executive Director at IHS Markit. There, he led the group’s Financial business across the Middle East and Northern Asia.

Prior experience also includes management roles at Bloomberg LP and Thomson Reuters. Azhar has led successful teams in 4 regions across the globe, in an international career that has taken him to over 50 countries. He will head global efforts, and the office in Dubai as Paradigm Sports continues to develop talent and ve ntures in these critical markets.

The multi-platform sports business and media company has transformed the sports industry with the launch of successful business ventures such as Proper Number Twelve, Legend Fighting Championship in China, and August McGregor. Paradigm Sports also manages the careers of some of the most prominent athletes in the world. It was Audie Attar that negotiated Mayweather vs. McGregor back in 2017. This event broke international pay-per-view records and, to date, remains one of the most significant revenue-generating fights in history. 

“We have operations across Europe and Asia but felt strategically that Dubai placed us at the epicenter of global trade and the global MMA business. The region is packed with talent, and that’s testimony to the leadership across the UAE and their commitment to combat sports,” said Audie Attar, founder, and CEO. “We’re delighted to play a part in its development on the international stage. As we’ve seen with Amir Albazi, who recently won in impressive style at UFC Fight Island, and our recent signing of highly-rated Muhammad Mokaev, the appetite is strong.”

“Paradigm Sports have built a highly successful enterprise by putting athletes firmly at the forefront of the business strategy,” said Az. “The team has been involved in some of the biggest deals in MMA history. I’m excited about the runway ahead of us across the sports, ventures, and media verticals of our business,” he added.

Paradigm Sports is a full-service management agency that sets itself apart as a multi-platform sports business and media company that handles the careers of a global roster of elite combat sports, football, and soccer athletes, including Conor McGregor, Manny Pacquiao, Israel Adesanya, Muhammad Mokaev, Michael Bisping, and Cris Cyborg.


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