Marketing & Sponsorships

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American Family Insurance Enhances All American Games Sponsorship

14 Oct, 2013


Focuses on Teen Safe Driver Pledge

American Family Insurance and All American Games (AAG), owners of the U.S. Army All-American Bowl, announced today that American Family has enhanced its role as the lead national sponsor of the U.S. Army All-American Bowl and several of its associated events. As the companies enter year three of the three-year deal, American Family and AAG will focus on having students take the "Teen Safer Driver Pledge" that American Family Insurance encourages young drivers to take as part of its Protect the Dream Campaign during the nationwide U.S. Army All-American Bowl Selection Tour.  The partnership spans multiple platforms and extensive grassroots activations.

American Family Insurance is presenting sponsor of the NBC Sports telecast and the agreement includes a variety of additional sponsor activations with associated properties, beginning with the U.S. Army All-American Bowl Selection Tour taking place September 24th through mid-December. The Selection Tour travels to more than 200 communities nationwide to officially announce the U.S. Army All-American players and All-American Marching Band members. American Family will continue to present the Dream Protector Award introduced during the 2013 Selection Tour at each stop, honoring an All American's family member who helped contribute to seeing their dream of becoming an All-American come true. The 2013 Selection Tour reached an estimated 1.5 million athletes, students, family and faculty. The 2013 All-American Bowl drew a crowd of more than 40,000 to the Alamodome in San Antonio, Texas, and was the most-watched sporting event on television over the weekend, excluding the NFL playoffs.

"American Family is proud to once again help make these young athletes' and musicians dreams come true, and we are pleased we can add an element that broadens American Family's reach to more students by offering them the opportunity to take the Teen Safe Drivers Pledge," said Deborah Peterson, American Family Insurance's customer relationship marketing director.  "Making all teen drivers more aware and safer is an important objective for American Family."."

"Nothing is more important than protecting the dreams of America's high school athletes and musicians, and that of their parents," said Douglas Berman, Chairman of All American Games.  "And, in that spirit, All American Games is thrilled to be part of American Family Insurance's expanding participation in high school athletics and its 'Protect the Dream' campaign.  American Family's efforts are a great fit for all the U. S. Army All-American Bowl stands for."

All American Games annually reaches and engages with more than one million youth and high school football players, as well as their parents and coaches, through its nationwide training camps and leading sporting events. (This figure doesn't include the television and digital viewing audience.) AAG properties include the U.S. Army All-American Bowl; U.S. Army All-American Selection Tour, the 10-week event that travels the nation to announce All Americans; FBU, the 40-city nationwide training camps; FBU Youth National Championships; Eastbay Youth All-American Bowl; TOP GUN Showcase; Coaches Clinics; and the U.S. Army All-American Marching Band.

About All American Games: New Jersey-based All American Games, the nation's premier youth sports marketing and management company, owns and produces many of the most elite youth and high school sporting events including the U.S. Army All-American Bowl on NBC, Football University, U.S. Army National Combine, Eastbay Youth All-American Bowl, and FBU National Championship.  The Company was founded in 2000, at the time as SportsLink, and is led by partners Rich McGuinness and Doug Berman. McGuinness and Berman were recently named to Sports Event Magazine's "Innovators & Influencers" list, which spotlights 25 individuals who are influencing sports today and building lasting legacies.   The Company and its properties have been covered by many media outlets, including The Wall Street Journal, New York Times, FOX News, CNN, Sports Illustrated, Sports Business Journal, MTV and many more. In May 2008, The Wall Street Journal featured All American Games in a front-page story that proclaimed:  "Rush to the NFL: These guys screen the pros of tomorrow."

American Family Insurance:  Based in Madison, Wis., American Family Insurance offers auto insurance, homeowners insurance, life insurance, health insurance, business and farm/ranch insurance in 19 states. American Family insurance is the nation's third-largest mutual property/casualty insurance company. Web: www.amfam.com; Facebook: www.facebook.com/amfam; Twitter: www.twitter.com/amfam; YouTube: www.youtube.com/amfam. 

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