Atlanta First to Market Subscription App for Sports Tickets
21 Sep, 2016By: Michael Popke
Atlanta has been at the center of the sports world lately. Earlier this year, the NFL announced that the 2019 Super Bowl will be played at the new $1.6 billion Mercedes-Benz Stadium — which isn’t even open yet.
Then, last week, the city became the first market in the country to gain access to a new subscription-based sports ticket application called INWEGO. The market-based mobile service provides tickets on short notice to a wide range of sporting events in the Atlanta area — including professional, college, and PGA and NHRA events — for a $29 monthly subscription.
“Just check in to the games you want to attend. No old-school tickets to buy. No transaction fees,” according to INWEGO’s website.
According to the Atlanta Journal-Constitution: “INWEGO was created and will be managed by Experience, the technology used by more than 300 live entertainment partners worldwide and nearly 75 percent of all professional sports teams including those in Atlanta. Experience is a division of Cox Enterprises, which owns the Atlanta Journal-Constitution.”
“Research has shown that young people are not necessarily planners to go to a game weeks in advance,” Steve Koonin, chief executive officer of the Atlanta Hawks, told the Journal-Constitution. “We see tremendous utilization of the app on weekend games and featured games where people are saying, ‘What do you want to do tonight?’ Sports in Atlanta are an entertainment option. We are fortunate to be in a city with great restaurants and a lot of things to do. If you are deciding what to do on a Friday or Saturday night, going to a sporting event is an option.”
“For anybody with a high volume of games — baseball and basketball — they love this because if it’s a Tuesday night and a team is coming in that isn’t really going to draw a crowd, this is an excellent opportunity to pick up people,” added Greg Foster, president and CEO of Experience. “They still make most of their money on season-ticket holders but I’m going to get more people in the seats. … You would rather have somebody in a seat at a discount than not have somebody in that seat.”