Article | May 17, 2017
Football Bowl Association’s Challenge: Make Bowls Great Again   

With game attendance and TV ratings starting to slide, not to mention players choosing to sit out games so as not to compromise their chances at a... More>>

Article | May 17, 2017
Uber Becoming Major Player in Sports World   

It’s almost a Cinderella story. Uber, all but unknown until recently, is being actively courted in the sports world as the NFL, NHL, MLB and even... More>>

Article | May 17, 2017
Qatar Working to Attract More U.S. Visitors, But May Have an Uphill Battle   

Qatar has not enjoyed good press recently, to put it mildly. The host of the 2022 FIFA World Cup faced allegations of bribery and corruption about... More>>

Article | May 17, 2017
The Numbers Game in Horses: A Peek Inside the Preakness Stakes   

When Baltimore becomes horse country. When people are sucking down drinks euphemistically called the Black-Eyed Susan (but actually taste like cough... More>>

Article | May 17, 2017
MiLB’s Batting 1000 with its Promotional Game: What Planners Can Learn from Sitting in the Stands   

At last check, the promotional geniuses at Minor League Baseball were planning special tie-ins with this summer’s solar eclipse. Now, they’re... More>>

Article | May 17, 2017
Memorial Day: How Planners Are Leveraging Patriotic Fervor to Create Better Events   

Get ready for the red, white and blue-themed promotions. Memorial Day is around the corner, bringing cookouts, mattress sales and, of course,... More>>

Article | May 17, 2017
The Indy 500: Speeds Nearing 200 mph Aren’t Even the Most Impressive Numbers   

For motorsports fans, the Indianapolis 500 is as much a part of the kickoff to summer as the cookout. And while the 102nd waving of the checkered... More>>

News | May 16, 2017
Soccer Legend Mia Hamm to Play Force Invitational Golf Tourney   

On Friday, May 19, the Fayetteville Soccer Club welcomes Mia Hamm, Kristine Lilly and Tisha Venturini Hoch for some ... golf? More>>

| May 15, 2017
Outdoor Foundation Reports Increase In Outdoor Participation   

Nearly half of Americans, 48.6 percent of the population ages six and up, participated in at least one outdoor activity in 2016. More>>

| May 15, 2017
Alabama's Robert Trent Jones Golf Trail Turns 25   

A former assistant dean at Alabama's law school revolutionized access to great public golf 25 years ago and the rest is history. More>>

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